https://newormedia.com/blog/what-is-audience-segmentation-audience-segmentation-strategy-for-publishers/ Professional Ad Management Fri, 06 Feb 2026 13:55:00 +0000 hourly 1 https://wordpress.org/?v=5.7.1 https://newormedia.com/blog/what-is-audience-segmentation-audience-segmentation-strategy-for-publishers/#comment-250 Fri, 06 Feb 2026 13:55:00 +0000 https://newormedia.com/blog/?p=1156#comment-250 […] Audience targeting has changed significantly over the past few years as digital media advertising has evolved. The earliest digital publishers depended on broad-based targeting to deliver the same ads to every visitor regardless of their individual characteristics or interests. In the early days of digital advertising, advertisers were to a large degree, measuring their successes based only on reach and impressions. In addition to a lack of understanding of who the audience was actually behind the traffic that had been generated when measuring success; this approach was very effective in generating mass scale results, however did not produce relevant advertising results nor were they engaged with in any significant way; therefore these campaigns generated minimal or no value for advertisers. […]

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