{"id":1028,"date":"2025-04-16T08:56:11","date_gmt":"2025-04-16T08:56:11","guid":{"rendered":"https:\/\/newormedia.com\/blog\/?p=1028"},"modified":"2025-04-16T08:56:11","modified_gmt":"2025-04-16T08:56:11","slug":"cpm-benchmarks-by-the-industry","status":"publish","type":"post","link":"https:\/\/newormedia.com\/blog\/cpm-benchmarks-by-the-industry\/","title":{"rendered":"CPM Benchmarks by the Industry"},"content":{"rendered":"

CPM<\/a> is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads<\/a>, CPM gives you a brief idea of the amount you are spending for brand awareness and exposure.<\/span> \u00a0<\/span><\/p>\n

But that number doesn\u2019t mean much in isolation. A $12 CPM could be great for one campaign and terrible for another, it all depends on your industry, audience, and ad type.<\/span>\u00a0<\/span><\/p>\n

In this blog, we\u2019ll break down what CPM actually means, how to benchmark it by industry and ad type, and how you can get a read on what your competitors might be spending.<\/span>\u00a0<\/span><\/p>\n

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A Quick Recap: What Is CPM?<\/span><\/b>\u00a0<\/span><\/h2>\n

Simply put, <\/span>CPM is an abbreviation for Cost Per Mille, <\/span><\/b>or cost per 1,000 impressions. If you are paying $10 every time your ad is shown a thousand times, it means that your CPM is $10.<\/span>\u00a0<\/span><\/p>\n

CPM is highly effective when your marketing aim is visibility.<\/a> <\/span>It\u2019s often the go-to metric for:<\/span>\u00a0<\/span><\/p>\n