{"id":310,"date":"2021-05-21T18:41:46","date_gmt":"2021-05-21T18:41:46","guid":{"rendered":"https:\/\/blog.newormedia.com\/?p=310"},"modified":"2021-05-21T18:41:47","modified_gmt":"2021-05-21T18:41:47","slug":"when-to-upgrade-from-adsense","status":"publish","type":"post","link":"https:\/\/newormedia.com\/blog\/when-to-upgrade-from-adsense\/","title":{"rendered":"When To Upgrade To Header Bidding From AdSense"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-1024x576.png\" alt=\"\" class=\"wp-image-315\" width=\"512\" height=\"288\" srcset=\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-1024x576.png 1024w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-300x169.png 300w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-768x432.png 768w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-1536x864.png 1536w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-2-2-2048x1152.png 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Google\u2019s AdSense is no doubt a leading name in the advertising industry. But if we\u2019re completely honest, it\u2019s most likely because it\u2019s the easiest place to start. That\u2019s not to say we don\u2019t appreciate the helping hand, but it\u2019s just simply not up to the task when it comes to reaching the highest levels of ad revenue.\u00a0<\/p>\n\n\n\n<p>So if you\u2019ve started with AdSense and are here wondering \u2018when is it a good time to upgrade from AdSense,\u2019 read on. The answer is most likely \u201cas soon as possible.\u201d Let\u2019s dive into all the why, how, and when\u2013of upgrading from AdSense.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Why Upgrade From AdSense<\/h2>\n\n\n\n<p>At the end of the day, putting all your eggs in one basket is a risky and unrewarding maneuver\u2013especially when it comes to ad-monetization. While AdSense offers the most beginner-friendly model for an ad network, it lacks the tools necessary to fully help you optimize your ad strategy. Although switching may sound tricky or like one big headache, consider these motivators for upgrading:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Increased revenue:<\/strong> If you receive low click-through-rates, working on a cost-per-thousand (CPM) revenue model may generate greater profits for you.\u00a0<\/li><li><strong>Ad control:<\/strong> Other providers give an ample variety of ad types, sizes, formats, and layouts to work with. Some even help to optimize said layouts.\u00a0<\/li><li><strong>Transparency:<\/strong> AdSense fails to offer transparent insight into how your ads are being bid on. By switching, you can track first-hand how your ad units perform and their true value. Whereas with AdSense, you&#8217;re paid out what they determine is fair. <\/li><li><strong>Diversifying revenue:<\/strong> Diversifying your network stack brings in more money and is a good safety net; why run from that? Should you ever face having your <a href=\"https:\/\/newormedia.com\/blog\/banned-by-adsense-monetize-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense account banned<\/a>, you won\u2019t have to fear losing your ad revenue stream.\u00a0<\/li><\/ul>\n\n\n\n<p>Even if you\u2019re happy with AdSense, you may find yourself pleasantly surprised at the increase in earnings from some added competition.&nbsp;<\/p>\n\n\n\n<h2>How To Tell Your Ready&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no set guideline here, but comparing your website traffic and quality to your earning patterns is a good start. If you\u2019ve grown in website quality and traffic, but have yet to see increased ad earnings, that\u2019s a pretty good sign that it\u2019s time to make the switch.<\/p>\n\n\n\n<p>Similarly, if you\u2019re just plain tired of the restrictions or fluctuations in your profits, it\u2019s best to upgrade to header bidding. Publishers face many obstacles when it comes to earning with ads, but there are many solutions out there to help you get out of the rut.<\/p>\n\n\n\n<h2>When To Switch<\/h2>\n\n\n\n<p>Do you know about seasonal trends and ad earnings? To sum up a loaded topic, different seasonal ad trends occur throughout the year that directly affects your ad yield. Some months will be low activity or low yield months, while others will be booming.&nbsp;<\/p>\n\n\n\n<p>Making any drastic changes during a high-yielding season could result in a great deal of revenue loss. Therefore it\u2019s best to switch when the potential for loss is at its lowest. Since advertisers often <a href=\"https:\/\/www.marketingdive.com\/news\/study-holiday-advertisers-increase-spending-on-digital\/511520\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend most of their budget during quarter 4<\/a> (October, November, December), switching during these months is risky.\u00a0<\/p>\n\n\n\n<p>Instead, opt to switch during a seasonal lull, like quarter 1 (January, February, March). You can safely move providers knowing you\u2019ll incur the most negligible loss if anything does go wrong\u2013although, with the right provider, it shouldn\u2019t. Additionally, with much of the focus for advertisers being on awareness campaigns, large portions of their budgets get spent on making sure ads get the most impressions possible. As an AdSense publisher, it\u2019s money you would\u2019ve never even seen! This makes the first quarter a doubly good time to switch.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2>Upgrading To Header Bidding&nbsp;<\/h2>\n\n\n\n<p>Header bidding providers are a single ad management platform that works with a wide range of ad networks. They offer an advanced programmatic way of bidding, bringing an array of ad networks together to bid in real-time for your ad units simultaneously. To put it in simpler terms, more networks bidding on your site= more cash in your pocket! Partnering with a header bidding provider takes away a ton of the headaches associated with getting multiple networks to bid on your site.<\/p>\n\n\n\n<p>Since they were developed with the intent of making up for AdSense\u2019s shortcomings (lack of transparency, limited demand, etc.), a good header bidding provider is naturally the best replacement for AdSense and similar networks.<\/p>\n\n\n\n<p>Not all header bidding providers are equal. You should never plug \u2018header bidding provider\u2019 into Google and join the first one that comes up. We don\u2019t like to judge, but shame on you if this is your main tactic! Your ad units deserve better than that\u2013especially if you\u2019re a fan of making a ton of money. There are lots of low-quality providers and spammy ones too, so protect yourself by evaluating these key factors:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Network Size:<\/strong> Does their stack have quality and quantity in terms of advertisers?<\/li><li><strong>Compensation: <\/strong>What is their revenue model? Do they have a history of reliable payout?<\/li><li><strong>Ad Control: <\/strong>How many ad units, what types, what ad layout limitations, if any?<\/li><li><strong>Brand safety:<\/strong> What solutions do they offer for keeping my site compliant with laws and regulations?<\/li><\/ul>\n\n\n\n<p>Most partners will want traffic numbers and to evaluate your site quality. Make sure you\u2019re ready to upgrade by having a decent amount of monthly traffic.&nbsp;<\/p>\n\n\n\n<h2>The Newor Media Solution<\/h2>\n\n\n\n<p>Newor Media is a premium header bidding provider with relationships to some of the largest ad networks and partners out there. Most publishers who switch over from AdSense see anywhere from a 50-200% increase in earnings right away, with plenty of room for growth down the line. We\u2019re also non-exclusive, so if you\u2019re happy with AdSense, we\u2019ll happily work with them and other non-header bidding related ad networks.&nbsp;<\/p>\n\n\n\n<p>We don\u2019t mean to brag, but we\u2019re already kind of doing it \ud83d\ude09&nbsp;<\/p>\n\n\n\n<p>Beyond offering quality networks, we also provide a breadth of services to better shape your ad units and website. We assist with ad layout optimization and website speed to balance user experience. Additionally, we take care of any privacy-related issues and ensure that your site is compliant. You won&#8217;t have to worry about any new rules or regulations that come up! Our team of experts work hard to make certain your website is compliant, safe, and making money!\u00a0<\/p>\n\n\n\n<p>It can be scary to break away from what you know, but switching to header bidding from AdSense is one of the best financial decisions you can make! If you\u2019re curious to see just how much you could be making, go ahead and fill out our <a href=\"https:\/\/newormedia.com\/calc\" target=\"_blank\" rel=\"noreferrer noopener\">free earnings calculator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AdSense is no doubt a leading name in the advertising industry. But if we\u2019re completely honest, it\u2019s most likely because it\u2019s the easiest place to start. That\u2019s not to say we don\u2019t appreciate the helping hand, but it\u2019s just<a class=\"more-link\" href=\"https:\/\/newormedia.com\/blog\/when-to-upgrade-from-adsense\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<link rel=\"canonical\" href=\"https:\/\/newormedia.com\/blog\/when-to-upgrade-from-adsense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When To Upgrade To Header Bidding From AdSense - Newor Media Blog\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s AdSense is no doubt a leading name in the advertising industry. 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