{"id":409,"date":"2021-07-07T21:14:10","date_gmt":"2021-07-07T21:14:10","guid":{"rendered":"https:\/\/blog.newormedia.com\/?p=409"},"modified":"2021-07-07T21:14:12","modified_gmt":"2021-07-07T21:14:12","slug":"use-sticky-ads-to-maximize-website-revenue","status":"publish","type":"post","link":"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/","title":{"rendered":"How To Use Sticky Ads To Maximize Website Revenue"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-1024x576.png\" alt=\"\" class=\"wp-image-411\" width=\"512\" height=\"288\" srcset=\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-1024x576.png 1024w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-300x169.png 300w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-768x432.png 768w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-1536x864.png 1536w, https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-2048x1152.png 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Let\u2019s say \u201chello\u201d to sticky ads\u2014the ads that literally stick to your website. We don\u2019t normally associate the term \u201csticky\u201d with anything good. It\u2019s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right? But for website owners, \u201csticky\u201d is the new and improved way to interact with your visitors.&nbsp;<\/p>\n\n\n\n<p>Because ads are (we think) the best way website publishers can monetize a site, the best thing you can do is optimize your ad space. Advertisers will pay more for ad types with higher visibility. We&#8217;ll walk you through sticky ads and discuss how you can effectively use them to maximize your website earnings.<\/p>\n\n\n\n<h2><strong>What are Sticky Ads?<\/strong><\/h2>\n\n\n\n<p>Sticky ads are a publisher\u2019s answer to banner blindness. Banner blindness is a type of selective attention that omits banner advertisement\u2014or other information presented in banner areas\u2014in favor of consuming a website\u2019s content faster. To put it simply, your audience is ignoring you, whether intentionally or unintentionally.<\/p>\n\n\n\n<p>With sticky ads, a visitor can see the information presented in the ad no matter how far down the page they scroll. To stop seeing the ad, they would have to collapse it.<\/p>\n\n\n\n<p>You\u2019ve probably seen this kind of ad before while browsing the internet. It&#8217;s a highly effective form of advertising, especially if you\u2019re encouraging guests to sign up for a newsletter, advertising a special deal on your website, or presenting some other form of call to action.<\/p>\n\n\n\n<h2><strong>Types of Sticky Ads<\/strong><\/h2>\n\n\n\n<p>Google\u2019s AdSense recognizes two types of sticky ads: vertical and horizontal. Here&#8217;s how they define them:<\/p>\n\n\n\n<ul><li>Vertical: these ads appear on the sides of the page and are portrait-shaped.<\/li><li>Horizontal: these ads appear on the top or bottom of the page and are landscape-shaped.<\/li><\/ul>\n\n\n\n<p>However, outside of Google, you may find that the definitions vary from place to place. For the most part, you can rely on the following definitions of sticky ads.<\/p>\n\n\n\n<ul><li>Vertical: a portrait-shaped ad that appears on the right or left of a webpage.<\/li><li>Horizontal: a landscape-shaped ad that stays on the top of a webpage.<\/li><li>Bottom Horizontal: a landscape-shaped ad that stays on the bottom of a webpage.<\/li><li>Sidebar: a sticky ad that appears in conjunction with sidebar content.<\/li><\/ul>\n\n\n\n<h3><strong>Anchor Ads versus Sticky Ads<\/strong><\/h3>\n\n\n\n<p>Anchor ads are a type of sticky ad that doesn&#8217;t want to admit it&#8217;s a sticky ad. Literally anchored to the top or bottom of the web page, anchor ads will stay put no matter how much you scroll through. More specifically, anchor ads are mobile sticky ads allowed by Google AdSense.<\/p>\n\n\n\n<p>The\u00a0<a href=\"https:\/\/www.betterads.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coalition for Better Ads<\/a>\u00a0rates top anchor ads the most preferred mobile ad strategy by users. It\u2019s not hard to see why top anchor ads would perform better. A mobile screen is significantly smaller than a desktop, for one, and so there\u2019s less space for an initial impression. A top anchor ad immediately allows for more content space.<\/p>\n\n\n\n<p>When a visitor first lands on your web page with the top anchor ad, the ad is hidden. It only appears when the user starts scrolling. Bottom anchor ads, on the other hand, don\u2019t have to wait to load. The ad loads as soon as it is available.<\/p>\n\n\n\n<h2><strong>Pros of Using Sticky Ads<\/strong><\/h2>\n\n\n\n<p>It\u2019s obvious why website publishers prefer sticky ads\u2014they increase ad viewership. Because they increase viewership, there are more opportunities to increase web page monetization. And unlike pop-up ads, sticky ads do not block content or have a direct negative impact on user experience. They are, for the most, non-intrusive, quietly sticking to the side of the page, following you as you scroll.<\/p>\n\n\n\n<p>After optimizing their customer\u2019s sticky ads, <a href=\"https:\/\/www.adpushup.com\/blog\/all-about-sticky-ads-and-how-to-make-the-most-of-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">one company<\/a> reports that they experienced a 40%-60% increase in clickthrough rates, 200% increase in viewability, and a 30%-70% increase in cost per mile. An increase in cost per mile means advertisers will pay more for your sticky ad space.<\/p>\n\n\n\n<p>The bottom line is that any well-placed sticky ad will increase numbers in all three of these categories.<\/p>\n\n\n\n<h2><strong>Cons of Using Sticky Ads<\/strong><\/h2>\n\n\n\n<p>Most of the cons of sticky ads really originate from user error. If you overload your webpage with sticky ads, you\u2019ll get a heavy page with slower load times. It may also result in the banner blindness you were trying to avoid in the first place.<\/p>\n\n\n\n<p>Sticky ads can also block your website\u2019s content. Yes, they are supposed to be non-intrusive, but if you do not pay attention to the size of the ad, you\u2019ll be overlapping important text as if it were a pop-up ad.<\/p>\n\n\n\n<h2><strong>Limitations of Sticky Ads<\/strong><\/h2>\n\n\n\n<p>If you\u2019re thinking that you\u2019re going to head right over to Sticky town to turn all your ads into sticky ads after reading this article, think again. You need to analyze your webpage as a whole before you do this. Ask yourself the following series of questions.<\/p>\n\n\n\n<h3><strong>Does AdSense Allow Sticky Ads?<\/strong><\/h3>\n\n\n\n<p>If you were using AdSense for your advertisements, up until recently, you were not allowed to make your desktop sidebar ads sticky. According to AdSense, sticky ads can negatively affect user experience and result in accidental clicks. If you did decide to try it regardless of the company\u2019s policy and the AdSense team caught you (and they would), they would have issued you a violation notice or disabled your ads.<\/p>\n\n\n\n<p>You could technically still use sticky ads, but only on mobile devices. Sticky ads are also called anchor ads and AdSense allowed mobile anchor ads. These ads appeared at the bottom of your mobile device\u2019s screen as long as you were on the website.\u00a0\u00a0<a href=\"https:\/\/support.google.com\/admanager\/answer\/6273531?hl=en&amp;ref_topic=6275251\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>\u00a0has very specific rules and regulations surrounding sticky ads.<\/p>\n\n\n\n<ul><li>Do not overload! The amount of sticky ads you have on your website needs to be less than the amount of visible content on your site.&nbsp;<\/li><li>For horizontal ads, you need to make it apparent that the ad is an ad and different from the content on your webpage.<\/li><li>Sticky ads can&#8217;t over or underlap any content. This rule applies to mobile responsive layouts.<\/li><li>Vertical ads cannot appear or disappear out of nowhere. They must be present at the start of the viewpoint and stay on the vertical axis.<\/li><li>Horizontal ads cannot navigate away from the edges of the page.<\/li><li>Ads can&#8217;t hide any part of the hide, and they can&#8217;t be choppy.<\/li><\/ul>\n\n\n\n<p>If you meet all of these guidelines, you\u2019re free to have fun with mobile sticky ads. If you&#8217;re not ready and you&#8217;re using AdSense, then you shouldn&#8217;t attempt it just yet.<\/p>\n\n\n\n<h3><strong>Is My Website Heavy?<\/strong><\/h3>\n\n\n\n<p>Heavy websites are filled with advertisements, photos, or other large files that slow down the webpage. As web publishers know, the longer it takes to load a webpage, the more likely a visitor will\u00a0<a href=\"https:\/\/www.dotcom-tools.com\/blog\/how-fast-should-my-website-load\/#:~:text=Ideal%20Website%20Load%20Time%20%E2%80%93%202,in%202%20seconds%20or%20less.\" target=\"_blank\" rel=\"noreferrer noopener\">navigate away<\/a>\u00a0from it. In fact, the longest it should take your page to load, ideally, is no more than 5 seconds. In 2018, the benchmark page load time was 1.8 seconds. That\u2019s pretty fast.<\/p>\n\n\n\n<p>As addressed in the cons, we bring this up because sticky ads can make a web page heavy. So if you\u2019re already running at your limit, you may want to invest in some speed optimization services or tools before bringing in sticky ads.<\/p>\n\n\n\n<h3><strong>What Kind of Website Do I Run?<\/strong><\/h3>\n\n\n\n<p>If you run a gaming page or a dynamically evolving webpage, you\u2019ll find it difficult to get sticky ads to work in your favor. For instance, in the case of a dynamically evolving webpage, every time a user loads the site\u2019s content, it changes. This process takes a lot of data exchange and power. As sticky ads themselves run on the heavy side, the inclusion of a sticky ad could significantly slow down your website.<\/p>\n\n\n\n<h3><strong>What Should I Advertise?<\/strong><\/h3>\n\n\n\n<p>You wouldn\u2019t throw an anchor overboard when you\u2019re already docked at a pier, so why incorporate another feature to your website when what you have works? Too much is just that: too much. Make sure whatever you want to use a sticky ad for will be worth the additional visual to your webpage.<\/p>\n\n\n\n<p>Sticky ads are great for newsletter sign-ups, product sales, customer service help, etc.\u2014things that are helpful to the visitor. Don\u2019t use up sticky ad space on page-redundant content or overly flashy ad trash.<\/p>\n\n\n\n<h2><strong>Best Practices for Sticky Ads<\/strong><\/h2>\n\n\n\n<p>Google\u2019s rules for sticky ads are partly intended for the web publisher to make the most out of their ad. They help prevent interruptions in user experience and keep you from overloading your web page with ads. But there are a few more big important tips you should keep in mind as you\u2019re designing your sticky ads\u2013with AdSense or not.<\/p>\n\n\n\n<h3><strong>1. Size<\/strong><\/h3>\n\n\n\n<p>There are three standard sizes for sticky ads that have historically had the\u00a0<a href=\"https:\/\/headerbidding.co\/sticky-ads\/#:~:text=The%20ad%20content%20and%20ad,ads%20present%20on%20the%20page.\" target=\"_blank\" rel=\"noreferrer noopener\">most success<\/a>.<\/p>\n\n\n\n<ul><li>728\u00d790: Also called leaderboards, these would be horizontal (top or bottom of the page) ads.<\/li><li>300\u00d7250: Medium rectangle ads that made good sidebar sticky ads.<\/li><li>300\u00d7600: Be careful with this half-page ad if you know that you have important content on your website\u2019s landing page. Still, with such high visibility, this is a top-performing size.<\/li><\/ul>\n\n\n\n<p>Don\u2019t publish sticky ads that will be so tall that they block out key elements of your webpage and remember that mobile responsive layouts will resize sticky ads to work for mobile. Don\u2019t design these ads to be more than 100px tall.<\/p>\n\n\n\n<h3><strong>2. Placement<\/strong><\/h3>\n\n\n\n<p>According to a study by\u00a0<a href=\"https:\/\/admanager.google.com\/home\/resources\/creating-better-ad-experiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coalition<\/a>, visitors preferred the use of sticky ads, but only when placed in certain areas of the webpage. On a mobile device, users most preferred sticky ads on the top or bottom of the page. On the flip side, users least preferred large sticky ads on the bottom of the page in desktop settings.<\/p>\n\n\n\n<p>You\u2019ll also want to be sure a visitor won\u2019t mistake a sticky ad for a website element\u2014which is why it\u2019s so important not to overlap a sticky ad on your content.<\/p>\n\n\n\n<h3><strong>3. Consistency<\/strong><\/h3>\n\n\n\n<p>Create sticky ads that blend in with the aesthetic of your webpage. This doesn\u2019t mean your sticky ad has to be a wallflower, but if your website has a discernable theme, design your sticky ad to flow with the theme, not disrupt it. You\u2019ll be less likely to negatively impact the visitor\u2019s user experience this way.<\/p>\n\n\n\n<h2><strong>Implementing Sticky Ads on Your Webpage<\/strong><\/h2>\n\n\n\n<p>There are several plugins you can download and use to enable sticky ads on your webpage. If you\u2019re using WordPress, you\u2019ll have a particularly easy time finding a widget that works. If you\u2019re using AdSense, you don\u2019t have to download a plugin, but you will need to go into your settings to enable and declare sticky ads. You\u2019ll have to copy and paste code into your webpage\u2019s HTML.<\/p>\n\n\n\n<p><a href=\"https:\/\/services.google.com\/fh\/files\/emails\/sticky_ads_guide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">AdX<\/a>\u00a0provides the following example of code you\u2019d want to use if you\u2019re using AdManager:<\/p>\n\n\n\n<p><strong>HTML:<\/strong><\/p>\n\n\n\n<p><em>&lt;div ID=&#8221;stickyunit&#8221;&gt;<\/em><\/p>\n\n\n\n<p><em>&nbsp; &nbsp; &nbsp; &nbsp; \/* DFP Ad Unit Code *\/<\/em><\/p>\n\n\n\n<p><em>&lt;\/div&gt;<\/em><\/p>\n\n\n\n<p><strong>CSS:<\/strong><\/p>\n\n\n\n<p><em>#stickyunit { position: fixed; }<\/em><\/p>\n\n\n\n<p>Once you insert the code for sticky ads, you&#8217;ll need to make sure it complies with AdSense\u2019s policies. You can always go back into the code and change any problematic specifications.<\/p>\n\n\n\n<p>If you\u2019d like to use one of our sticky ads (we highly recommend it), none of this coding is necessary! We take out all the fuss and our sticky units are just placed like any other unit.<\/p>\n\n\n\n<h2><strong>To Stick or Not to Stick<\/strong><\/h2>\n\n\n\n<p>If you overload your webpage with sticky ads, they\u2019ll be just as intrusive as any other ad can get. We all know how a smidge of superglue can suddenly become a big blob\u2014it gets everywhere, including your fingers. If you\u2019ve ever had to wash super glue off your skin before, you know it\u2019s annoying. And that\u2019s exactly what happens to a webpage with too many ads. It gets annoying.<\/p>\n\n\n\n<p>At the end of the day, sticky ads are as useful as you make them. If you use them on your website tastefully, you could end up seeing a major improvement in the money you get from advertisers and the engagement between site visitors and your content.&nbsp;Although AdSense has its limitations, working with another ad provider can help guarantee revenue boosts through the use of sticky ads.<\/p>\n\n\n\n<h2><strong>Getting Started<\/strong><\/h2>\n\n\n\n<p>At Newor Media, we understand how great of a revenue boost sticky ads are for publishers. If you\u2019re looking to successfully implement these ads on mobile or desktop, we can help. We\u2019re non-exclusive meaning you don\u2019t have to leave your current network or AdSense. Visit us<a href=\"https:\/\/newormedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> online <\/a>to get started.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s say \u201chello\u201d to sticky ads\u2014the ads that literally stick to your website. We don\u2019t normally associate the term \u201csticky\u201d with anything good. It\u2019s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right?<a class=\"more-link\" href=\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"When used correctly, sticky ads are an easy way to improve visibility and boost revenue. Use this guide to follow the best practices of sticky ads.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Sticky Ads To Maximize Website Revenue - Newor Media Blog\" \/>\n<meta property=\"og:description\" content=\"When used correctly, sticky ads are an easy way to improve visibility and boost revenue. Use this guide to follow the best practices of sticky ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Newor Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T21:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-07T21:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad-1024x576.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"10 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newormedia.com\/blog\/#website\",\"url\":\"https:\/\/newormedia.com\/blog\/\",\"name\":\"Newor Media Blog\",\"description\":\"Professional Ad Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/newormedia.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad.png\",\"contentUrl\":\"https:\/\/newormedia.com\/blog\/wp-content\/uploads\/2021\/07\/Ad.png\",\"width\":2240,\"height\":1260},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/#webpage\",\"url\":\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/\",\"name\":\"How To Use Sticky Ads To Maximize Website Revenue - Newor Media Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newormedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newormedia.com\/blog\/use-sticky-ads-to-maximize-website-revenue\/#primaryimage\"},\"datePublished\":\"2021-07-07T21:14:10+00:00\",\"dateModified\":\"2021-07-07T21:14:12+00:00\",\"author\":{\"@id\":\"https:\/\/newormedia.com\/blog\/#\/schema\/person\/58d6d6ce478d3a8fb1b46d4777ddbe77\"},\"description\":\"When used correctly, sticky ads are an easy way to improve visibility and boost revenue. 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