{"id":544,"date":"2021-12-21T18:25:42","date_gmt":"2021-12-21T18:25:42","guid":{"rendered":"https:\/\/blog.newormedia.com\/?p=544"},"modified":"2021-12-21T18:25:44","modified_gmt":"2021-12-21T18:25:44","slug":"advertising-metrics-to-track","status":"publish","type":"post","link":"https:\/\/newormedia.com\/blog\/advertising-metrics-to-track\/","title":{"rendered":"The 10 Advertising Metrics Every Publisher Should Track"},"content":{"rendered":"\n
\"advertising-metrics\"<\/figure>\n\n\n\n

With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the result of a campaign (like an attribution report), they\u2019d likely have little return on investment (ROI). Instead, if they assessed the campaign as it progressed, they could change and optimize for a higher ROI.  <\/p>\n\n\n\n

Digital advertising campaigns are the same. Without careful evaluation of their advertising metrics, marketers know they\u2019d likely see small returns on ad spend (ROAS). As a publisher looking for a chunk of the ad spend change, these metrics are just as critical and relevant for you. While working with an advertising partner like Newor Media means you don\u2019t have to worry about doing all of the work yourself, it\u2019s important nonetheless to know what goes into the ad process.<\/p>\n\n\n\n

What Are Advertising Metrics?<\/h2>\n\n\n\n

Advertising metrics give insight into the progress of an ad campaign\u2014both the successes and failures. They’re a tangible way to measure all aspects of an advertiser\u2019s marketing efforts and how a campaign tracks towards selected key performance indicators (KPIs). <\/p>\n\n\n\n

Since there are many intended goals for marketers to aim for, KPIs vary from campaign to campaign. For example, a company may be interested in brand awareness and test ads across different channels like social media (Linkedin ads, Facebook ads, etc.), Google ads, and display ads. If they found they had the most success with display ads, they could choose to alter the budget and funnel more spending money into display ads. <\/p>\n\n\n\n

As a blogger putting ads in front of an audience, you feed into a campaign\u2019s performance. The number of people you drive to a brand\u2019s landing page directly impacts the success of a post-click landing page campaign. The number of users you help sign up for more information contributes to the success of a lead generation campaign, and so on.<\/p>\n\n\n\n

Why Should You Track Advertising Metrics?<\/h2>\n\n\n\n

Tracking advertising metrics is essential to both success and growth. Advertisers track metrics to see what parts of a campaign are doing well and what might need tweaking or adjusting. Aside from campaign progress and benchmark check-ins, they can see if a return on investment (ROI) was made. This helps with future ideas, execution, and general budgeting decisions. <\/p>\n\n\n\n

Having deep, data-backed insight into strategies can help them expand and execute efficiently. As a result, they can create high-performing campaigns and make the most of the customer lifetime value by constantly improving.<\/p>\n\n\n\n

Tracking advertising metrics for publishers <\/h3>\n\n\n\n

So why does this matter to you, the blogger? <\/p>\n\n\n\n

As the middleman between advertisers and their target audience, you\u2019re instrumental in campaign performance. If you can offer high-performing ads, then you\u2019ll have access to premium rates, exclusive direct deals, and more. But first, you\u2019ll need to understand and follow your metrics to get started. Publishers should track metrics to:<\/p>\n\n\n\n