Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization.<\/p>\n
Website layouts can dramatically influence how many ads are seen. If you\u2019re selling ads on a cost per thousand impressions (CPM or eCPM) model, the more ads that are seen, the more ad revenue you can generate. If your ad revenue comes from pay-per-click (PPC) ads, they have to be seen to be clicked!<\/p>\n
Ad placement impacts visibility and the key metrics that drive monetization efforts.<\/p>\n
In this article, we will outline the pros and cons of each type of ad placement and how they work.<\/p>\n
Ad placement means the ad units you offer on a website, app, or social media platform to display advertising. This includes the size, type, and location of the ads \u2014 all of which play a role in an ad\u2019s effectiveness.<\/p>\n
When listing ad placements, the description will include:<\/p>\n
For example:<\/p>\n
The 300 x 250 medium rectangle (or MPU) is the most common type of displays ads and generally produces a solid revenue per thousand (RPM) when placed above the fold. This is partially because it displays well in both desktop and mobile applications, providing high ad viewability.<\/p>\n
The most common location for ad layouts includes placement in a site\u2019s headers and footers, side rails, inside content, or between articles on a webpage (interstitial ads).<\/p>\n
For publishers, ad layout is a crucial decision. When working with an ad network, for example, you will need to decide where to place ads. Some ad networks\u2013such as Newor Media\u2013will place ad units automatically to help optimize revenue.<\/p>\n
When designing a website, ad placement directly impacts your monetization strategy. If an ad is in a location that provides poor visibility, it may not get seen or encourage visitors to click on it. If an advertiser pays for an ad space that doesn\u2019t work, it hurts their overall campaign and they may be less likely to place advertising on your site in the future.<\/p>\n
While you want to provide a good user experience and don\u2019t want to overwhelm visitors with your ad inventory, you do want to provide ad space that is attractive to advertisers. You also want to ensure ads get seen. If the ad spaces are small or tucked away at the bottom of the page, they won\u2019t perform as well. Advertisers won\u2019t be happy with the results and it won\u2019t maximize revenue for publishers.<\/p>\n
Click-through rate (CTR) is a major factor in making revenue from PPC ad placements. Ads must be visible to generate clicks. The same goes for impression-based ads sold on a cost-per-thousand basis. Your ad CPM revenue is based on ad visibility. If an ad is below the fold, for example, if a site visitor never scrolls, the ad won\u2019t get seen.<\/p>\n
There are multiple ad placement and ad format options. Here are some of the highest revenue-generating ad placements.<\/p>\n
Embedded video ads get some of the highest rates for ad units. Auto-play video ads make sure ads are played, so you get credit. It can be effective, especially if the video is the primary feature on a page. However, some people see them as disruptive.<\/p>\n
Pros:<\/strong><\/p>\n Cons:<\/strong><\/p>\n Many publishers now use auto-play video ad formats with the sound off, giving visitors the option to click to listen. This can limit effectiveness if visitors don\u2019t enable the audio. However, sudden audio surprise people and turn it into a negative experience.<\/p>\n Sticky ads stay anchored to the screen, even as users scroll down the page. This provides enhanced visibility, but may also hurt UX if not implemented well.<\/p>\n Pros<\/strong><\/p>\n Cons<\/strong><\/p>\n Because in-content or native ads are blended seamlessly into content, they are less intrusive. Positioning properly, they can provide relevant and valuable information for visitors which can lead to deeper engagement, especially when visitors are looking for specific information. However, without clear identification, it can be seen as misleading.<\/p>\n Pros:<\/strong><\/p>\n Cons:<\/strong><\/p>\n Websites have had sidebar ads that appear next to content for decades now\u00a0<\/strong>and still provide good opportunities for impressions. Sidebar ad units can be customized and used in various ad formats. However, sidebar ads may not fit your particular website layout.<\/p>\n Pros:<\/strong><\/p>\n Cons:<\/strong><\/p>\n Banner ads, also known as display ads, are extremely versatile. They can be of different shapes and sizes. When placed in high-visibility areas, they can grab attention. Mobile ads, responsive ads, and other types of banner ads are among the most popular formats used by advertisers. They adapt well to today\u2019s programmatic ad buying, and there are lots of ways to\u00a0make money with display ads<\/a>.<\/p>\n Pros:<\/strong><\/p>\n Cons:<\/strong><\/p>\n While placing ads above the fold will almost always improve your visibility and revenue, different ad units may work better for some publishers than others \u2014 even different pages within the same website. It\u2019s important to work with partners that can help you optimize ad placement. This includes A\/B testing different types of ads, ad sizes, and ad locations to determine the optimal configuration for your website. Learn more about\u00a0finding the best ad placements on your website<\/a>.<\/p>\n Multiple AdTech tools can help you evaluate ad placement on your site or app to\u00a0optimize ad placements<\/a>, bolstering both ad impressions and revenue opportunities.<\/p>\n A heatmap will show you the \u201chot spots\u201d where people focus their attention when interacting with your site. It shows where they spend the most time when viewing a page. You can then adjust ad placements based on actual user viewing behavior for maximum exposure.<\/p>\n You can also employ click maps, which highlight where users are clicking on pages to better understand how users interact with your site.<\/p>\n Many analytics tools track metrics about your site. For example, Google Analytics provides in-depth data about how visitors flow through your site. It can help you find top-performing content and where visitors join and leave your site.<\/p>\n You will also get a breakdown of desktop and mobile traffic and the types of mobile devices being used. Learn more about the different\u00a0ad metrics you should track<\/a>.<\/p>\n An ad manager, as part of your ad network, will show you the earnings from ads and help you find which ad placements generate the best ad revenue. It can also show you where ad placements are not performing well.<\/p>\n Ad placement is crucial to your monetization strategy. The types, sizes, and locations of your ads all play a role in optimizing revenue opportunities. The right tools can help you find the best ad placement and it helps to get some expert guidance.<\/p>\n While solutions like Google AdSense are mainly self-service when it comes to ad placement, an ad network like Newor Media helps its clients find the best ad placements possible. Using a combination of data, AI processes, and deep experience in the programmatic ad industry, Newor Media helps find the optimal ad placements to maximize revenue.<\/p>\n Contact Newor Media<\/a>\u00a0today for more information on enhancing revenues via optimized and innovative ad placements.<\/p>\n","protected":false},"excerpt":{"rendered":" Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you\u2019re selling ads on a costRead more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\n
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Sticky Ads<\/strong><\/h3>\n
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In-Content Ads (Native Ads)<\/strong><\/h3>\n
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Sidebar Ads<\/strong><\/h3>\n
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Banner Ads<\/strong><\/h3>\n
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What Ad Placement Works Best for Publishers?<\/strong><\/h2>\n
How to\u00a0<\/strong>Optimize<\/strong>\u00a0Your\u00a0<\/strong>Ad Placements<\/strong><\/h2>\n
Click Map\/<\/strong>Heatmap Tool<\/strong><\/h3>\n
Analytics Tools<\/strong><\/h3>\n
Ad Managers<\/strong><\/h3>\n
Conclusion<\/strong><\/h2>\n