Professional Ad Management
Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand partners in a fixed sequence, one at aRead more…
Introduction: Digital advertising is a rapidly evolving and often intricate ecosystem, particularly for publishers attempting to maximize revenue on their websites. There are thousands of advertisers vying for the audience’s attention, and multiple ad exchanges operating in real-time, so utilizingRead more…
Programmatic advertising has accelerated, improved, and become increasingly data-driven, changing the pace of digital ad buying and selling. With that said, as someone potentially new to the ad tech ecosystem, you probably have heard some combination of terms like AdRead more…
If you’re a publisher making money through programmatic advertising, you’ve probably felt it, the invisible drag on your earnings. Despite increasing traffic, RPMs stay flat. You optimise your content, improve site speed, and switch to lazy loading. But something’s stillRead more…
What is CPM? CPM (Cost Per Mille) is a standard metric used in advertising. It represents the cost of 1000 impressions on a website or any other digital platform. Advertisers use CPM to measure the cost-based effectiveness of any adRead more…
We have seen advancements in technology time and time again. Similarly, advertising has evolved with technology, and Real-Time Bidding also known as RTB has come to be a game-changing thing today. Many of us are unaware of how RTB works.Read more…
If you’re a publisher with a magazine, news outlet, or blogging site, chances are you’ve heard the term PMP advertising being used. But what is it, and how does it affect your ad revenue? In this post, we’ll make senseRead more…
The digital media has taken the world to another level. Today publishers like us have created millions of websites to help audiences with information, entertainment, gaming, etc. Website owners and publishers today have ad revenue as a source to increaseRead more…
Today every publisher and content creator needs to produce high-quality engaging content regularly. Whether you’re running a blog, managing a news site, or any media platform, AI tools-based content creation can save time, enhance creativity, and ensure consistency. ButRead more…
Introduction Advertising is all more about persuasion, but not all arguments used in ads are logically correct. Many brands use fallacies in their ads to persuade people to buy their products. These tactics make a weak argument seem strong, oftenRead more…