Professional Ad Management
Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand partners in a fixed sequence, one at aRead more…
Introduction: Digital advertising is a rapidly evolving and often intricate ecosystem, particularly for publishers attempting to maximize revenue on their websites. There are thousands of advertisers vying for the audience’s attention, and multiple ad exchanges operating in real-time, so utilizingRead more…
Programmatic advertising has accelerated, improved, and become increasingly data-driven, changing the pace of digital ad buying and selling. With that said, as someone potentially new to the ad tech ecosystem, you probably have heard some combination of terms like AdRead more…
When you’re operating a website with advertising as a primary monetization strategy, the ad formats are just as important as the advertisers. That is where we start to encompass ad formats. An ad format is simply defined as the layout,Read more…
In the rapidly evolving landscape of digital advertising, new tools, platforms, and methods spring up constantly, while some terms have been around for so long that they somehow come up in conversation still. One of those terms is ad trafficking. Read more…
When it comes to digital publishing, content alone isn’t enough. How your audience consumes, interacts, and responds with that content can frequently be the differential factor for growth or stagnation. This is where audience segmentation comes into play. Today’s publishersRead more…
If you have had a Blogspot blog for a while, then you have probably asked yourself how to make money from your content. Blogspot (or Blogger) has been around for many years providing creators with a simple and free wayRead more…
If you are a publisher, you already know that ads are more than dots on a page—they are an integral part of your revenue model. However, with many moving parts (placements, formats, reporting, optimization, compliance), ads can sometimes feel likeRead more…
If you’ve put time and effort into improving your website’s performance, you would have likely heard the term Largest Contentful Paint (LCP). It’s one of Google’s Core Web Vitals—and it affects your users’ experience on your site. But what manyRead more…
If you’ve been thinking about monetizing your website but aren’t sure how to get started, you’re not alone. Every week, we speak with publishers who have great content but still have questions about how ad monetization works, whether their siteRead more…