Professional Ad Management
Ad viewability is a word that gets tossed around a lot in digital advertising. But for publishers, it is not just another metric, it is directly linked to revenue, advertiser trust, and user experience. So, what is ad viewability, actually? AndRead more…
In the ever-evolving digital ad ecosystem, publishers are constantly looking for smarter ways to understand their audience and serve them better. One powerful but often underused tool in this space? Identity graphs. If you’ve heard the term tossed around inRead more…
As a publisher, keeping a constant check on your key monetization metrics is not just helpful, it’s necessary and important too. Whether you’re running a blog, managing a niche content site, or scaling a media operation, understanding how your siteRead more…
In the world of programmatic advertising, not all traffic is the same and neither are all the websites. One term that you might be familiar with is “MFA sites” or “Made for Advertising” websites. These are websites that exist almostRead more…
When we think about digital advertising today, targeting and personalization are often spoken about and it makes sense because these two strategies have formed the way brands connect with audiences online but they’re not quite the same thing. Marketers andRead more…
If you’re a publisher making money through programmatic advertising, you’ve probably felt it, the invisible drag on your earnings. Despite increasing traffic, RPMs stay flat. You optimise your content, improve site speed, and switch to lazy loading. But something’s stillRead more…
When you think about digital advertising, what’s the first image that comes to mind? Maybe it’s a flashy banner at the top of a website that grabs your attention before you even scroll. That’s a leaderboard ad—and it’s one ofRead more…
Banner ads have been around since digital advertising started and they’re still a commonly used ad format today. Whether you’re running programmatic display campaigns, retargeting visitors, or just trying to monetize a website, banner advertising plays an important part in grabbingRead more…
Publishers and advertisers alike are constantly searching for methods to boost performance, enhance transparency, and provide better outcomes in the quick-paced world of programmatic advertising. Supply Path Optimization, or SPO, is one word that has grown in importance in thisRead more…
Maximizing your ad revenue from your ad inventory is always a priority when it comes to digital advertising. Publishers are constantly looking at ways to increase website revenue without ruining the user experience and that is where the idea ofRead more…