Professional Ad Management
Key Takeaways The best way for a publisher to assess their performance is through RPM rather than total revenue. RPM indicates how efficiently the publisher monetises their inventory without considering how much traffic they receive, therefore focusing on RPM indicatesRead more…
Key Takeaways You can expect traffic from Google Discover to come in large amounts daily, but you have to be prepared for traffic to hit on day 1 as opposed to slow organic growth. This means you will have toRead more…
Key Takeaways Your email list represents one of the lengthiest-lasting assets as an audience. No search engine algorithm updates, A.I. overviews, or social media policy revisions can take it away. Monetizing a newsletter can generate meaningful Revenue much sooner thanRead more…
Key Takeaways The majority of comparison guides provide outdated information – They were created before the threshold was changed in October 2025 when Raptive went from 100k to 25k monthly views and when Ezoic decided to back out of smallRead more…
Key Takeaways Ezoic changed their limits from a 10k minimum to essentially no limit by raising their minimum from 10k to 250k monthly. This change locked 90% of existing publishers out, providing no time for a transition. Many premium adRead more…
Key Takeaways AI Overviews are structurally reducing click-through rates on informational queries – the traffic loss is not a ranking issue, it is a SERP design issue. Content that requires experience, opinion, and depth is far less likely to beRead more…
Key Takeaways AI in advertising helps publishers automate, optimise, and scale ad revenue AI is heavily used in programmatic advertising for bidding, targeting, and pricing Publishers use AI for yield optimisation, fraud detection, and audience segmentation AI-driven tools improve CPMs,Read more…
Key Takeaways Zero-party data is information users intentionally share (preferences, feedback, interests) First-party data is collected from user behaviour (clicks, sessions, engagement) The key difference lies in intent vs observation Both are privacy-first alternatives to third-party data Combining zero andRead more…
Key takeaways Header bidding replaced the traditional waterfall model by allowing multiple demand partners to bid simultaneously, increasing competition and revenue potential. The choice between client side vs server side header bidding directly impacts page speed, scalability, and monetisation performance.Read more…
Key Takeaways (Above the Fold) Ad refresh allows publishers to serve multiple ads in the same placement without reloading the page It increases the number of impressions served using ad refresh, boosting revenue potential Smart refresh strategies depend on viewability,Read more…