Publishers and advertisers alike are constantly searching for methods to boost performance, enhance transparency, and provide better outcomes in the quick-paced world of programmatic advertising. Supply Path Optimization, or SPO, is one word that has grown in importance in thisRead more…

Maximizing your ad revenue from your ad inventory is always a priority when it comes to digital advertising. Publishers are constantly looking at ways to increase website revenue without ruining the user experience and that is where the idea ofRead more…

The digital ad landscape is ever changing. In 2025, DSP programmatic advertising is one of the main players in the advertising ecosystem. Understanding how a demand side platform (DSP) fits into programmatic advertising can help you make more informed decisionsRead more…

When you’re running digital ad campaigns, one of the first metrics that comes up is CPM. Whether it’s Google Ads, LinkedIn, or programmatic platforms, CPM is the baseline most advertisers start with. But what’s considered a good CPM—especially in B2B—canRead more…

CPM is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads, CPM gives you a brief idea of the amount you are spending for brand awareness andRead more…

CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not alone.  Let’s break this down in a simple,Read more…

Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a standard metric commonly used in programmatic advertising, butRead more…

What is CPM? CPM (Cost Per Mille) is a standard metric used in advertising. It represents the cost of 1000 impressions on a website or any other digital platform. Advertisers use CPM to measure the cost-based effectiveness of any adRead more…

We have seen advancements in technology time and time again. Similarly, advertising has evolved with technology, and Real-Time Bidding also known as RTB has come to be a game-changing thing today.    Many of us are unaware of how RTB works.Read more…

If you’re a publisher with a magazine, news outlet, or blogging site, chances are you’ve heard the term PMP advertising being used. But what is it, and how does it affect your ad revenue? In this post, we’ll make senseRead more…