Professional Ad Management
Key Takeaways Search traffic decline is sharply uneven by publisher size. Small sites (1,000 to 10,000 daily pageviews) are down 60 percent, medium sites (10,000 to 100,000) are down 47 percent, and large sites (100,000-plus) are down 22 percent. ThisRead more…
Key Takeaways Valuation multiples for content sites now range widely by durability, not just size. Standard sites trade at 28x to 42x monthly net profit; authority sites with diversified monetisation and owned audiences reach 45x to 60x or more. BuyersRead more…
Key Takeaways Agent deals are not simply undergoing testing; they are in actual operation. PubMatic has managed to perform about 30 agentic ad operations, with 50 percent of them using negotiations from agent to agent. The essential process used inRead more…
Key Takeaways Discover traffic drops in 2026 are tied to two separate events, not one. The February 2026 Discover core update and a wave of ranking volatility beginning August 1 have overlapping but distinct effects. The impact is uneven, notRead more…
Key Takeaways Agentic AI acts on goals, not rules. It determines its own action sequence to reach a defined outcome, like maximum RPM, without human instruction at each step. Real-time floor price optimisation is the highest-impact application for publishers. AgenticRead more…
Key Takeaways AdSense RPMs of $2 to $6 are well below what managed networks deliver. Most publishers who switch to header bidding see an immediate improvement. Traffic minimums dropped significantly in late 2025. Raptive is now 25,000 pageviews; Mediavine’s JourneyRead more…
Key Takeaways AI answer engines are consuming publisher content without compensation today, not in the future. Informational and how-to niches are most exposed. Direct AI licensing deals are limited to large publishers. OpenAI, Perplexity, and Apple have signed deals withRead more…
Website Monetization Strategies That Actually Increase RPM (2026 Publisher Guide) Key Takeaways Programmatic display is the primary revenue engine for publishers – optimise it before adding other income streams. RPM is the only metric that matters – not revenue share.Read more…
Key Takeaways Most comparative guides to ad networks have an affiliate basis, aiming at ranking specified ad networks, instead of coming from the side of publishers or the ad networks with practical experience. The best ad network is a matterRead more…
Key Takeaways The best way for a publisher to assess their performance is through RPM rather than total revenue. RPM indicates how efficiently the publisher monetises their inventory without considering how much traffic they receive, therefore focusing on RPM indicatesRead more…