Professional Ad Management
Introduction Google AdSense continues to be one of the most utilized and accessible monetization networks for publishers across the globe. Whether you have a hyper-niche blog site about your niche, a local news site, or an online magazine, the moneyRead more…
Introduction Programmatic advertising has greatly advanced since the days of manual ad placements and waterfall setups in programmatic advertising. As the digital ecosystem has matured, so have the ways in which we can maximize our ad revenue and efficiencies. EnterRead more…
Introduction Digital advertising has evolved from the flashy banners and pop-ups of the past. As audiences become more discerning about what content they want to engage with, brands and publishers are reconsidering how to connect with users without interrupting theirRead more…
Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand partners in a fixed sequence, one at aRead more…
Introduction: Digital advertising is a rapidly evolving and often intricate ecosystem, particularly for publishers attempting to maximize revenue on their websites. There are thousands of advertisers vying for the audience’s attention, and multiple ad exchanges operating in real-time, so utilizingRead more…
Programmatic advertising has accelerated, improved, and become increasingly data-driven, changing the pace of digital ad buying and selling. With that said, as someone potentially new to the ad tech ecosystem, you probably have heard some combination of terms like AdRead more…
When you’re operating a website with advertising as a primary monetization strategy, the ad formats are just as important as the advertisers. That is where we start to encompass ad formats. An ad format is simply defined as the layout,Read more…
In the rapidly evolving landscape of digital advertising, new tools, platforms, and methods spring up constantly, while some terms have been around for so long that they somehow come up in conversation still. One of those terms is ad trafficking. Read more…
When it comes to digital publishing, content alone isn’t enough. How your audience consumes, interacts, and responds with that content can frequently be the differential factor for growth or stagnation. This is where audience segmentation comes into play. Today’s publishersRead more…
If you have had a Blogspot blog for a while, then you have probably asked yourself how to make money from your content. Blogspot (or Blogger) has been around for many years providing creators with a simple and free wayRead more…