Key Takeaways AI in advertising helps publishers automate, optimise, and scale ad revenue AI is heavily used in programmatic advertising for bidding, targeting, and pricing Publishers use AI for yield optimisation, fraud detection, and audience segmentation AI-driven tools improve CPMs,Read more…

Key Takeaways Zero-party data is information users intentionally share (preferences, feedback, interests) First-party data is collected from user behaviour (clicks, sessions, engagement) The key difference lies in intent vs observation Both are privacy-first alternatives to third-party data Combining zero andRead more…

Key takeaways Header bidding replaced the traditional waterfall model by allowing multiple demand partners to bid simultaneously, increasing competition and revenue potential. The choice between client side vs server side header bidding directly impacts page speed, scalability, and monetisation performance.Read more…

Key Takeaways (Above the Fold) Ad refresh allows publishers to serve multiple ads in the same placement without reloading the page It increases the number of impressions served using ad refresh, boosting revenue potential Smart refresh strategies depend on viewability,Read more…

Key Takeaways: First Party Data Strategy for Publishers First party data is becoming the most valuable asset for publishers in a cookieless world Publishers who own audience data gain better monetisation, targeting, and control AI models and ad platforms increasinglyRead more…

Key Takeaways  Programmatic CPMs continue to rise, with overall CPM increasing 3.6% MoM and 38.6% YoY, signalling sustained demand despite volatility.   Display advertising is outperforming video in growth, while video CPMs show short-term instability despite long-term gains.   Invalid Traffic (IVT) is shifting fromRead more…

Key Takeaways Not all top ad networks are created equal, some simply monetise traffic, while others actively optimise revenue through advanced technology and demand competition. Relying only on Google AdSense can limit your earnings due to its single-demand-source model andRead more…

Key Takeaways Ezoic is an AI-driven ad optimisation platform that uses automated testing and programmatic demand to improve publisher revenue. In practice, Ezoic is best suited for high-traffic publishers (often 250K+ monthly users), making it less accessible for smaller orRead more…

Key Takeaways Raptive is a premium ad management platform that helps established publishers maximise ad revenue through programmatic advertising and managed optimisation. Becoming a Raptive partner site requires strict eligibility standards, including strong traffic levels, high-quality content, and brand-safe audiences.Read more…

Key Takeaways Mediavine is a premium managed ad platform best suited for established, content-heavy publishers. Approval requirements, especially traffic and geography, can limit accessibility. RPM performance varies significantly by niche, audience location, and seasonality. The Mediavine dashboard offers clarity butRead more…