Professional Ad Management
Introduction Video ads are a growing source of income for content creators due to the rapid increases in revenue from the digital advertising marketplace. As viewers continue to gravitate toward short-form video and other high-impact content types, advertisers will respondRead more…
Introduction In recent years, Programmatic Advertising has changed very rapidly the way a Publisher buys, sells, and manages Ads. What started as a very closed environment controlled primarily by Advertisers is now an open Marketplace where Publishers have much moreRead more…
Introduction Nowadays, Digital advertising is a constantly evolving market, and thus, having a flexible approach is no longer a luxury, it’s now a necessity. Due to the multiplicity of devices used by consumers as well as through the vast selectionRead more…
Introduction In the past ten years, the programmatic advertising ecosystem has become one of the most advanced environments—and maybe one of the more convoluted—you will find in digital marketing. What began as a process to streamline ad buying has developedRead more…
Introduction Mobile ads are now the primary driver of digital ad revenue, and every year their dominance continues to expand. As more and more users move their browsing, shopping, and content consumption to using a smartphone, publishers are seeing aRead more…
Introduction In the rapidly changing landscape of digital marketing, video advertising is one of the fastest growing and most potent types of ad format. With online video consumption booming on platforms such as YouTube, Facebook, and over-the-top (OTT) streaming services,Read more…
Introduction Google AdSense continues to be one of the most utilized and accessible monetization networks for publishers across the globe. Whether you have a hyper-niche blog site about your niche, a local news site, or an online magazine, the moneyRead more…
Introduction Programmatic advertising has greatly advanced since the days of manual ad placements and waterfall setups in programmatic advertising. As the digital ecosystem has matured, so have the ways in which we can maximize our ad revenue and efficiencies. EnterRead more…
Introduction Digital advertising has evolved from the flashy banners and pop-ups of the past. As audiences become more discerning about what content they want to engage with, brands and publishers are reconsidering how to connect with users without interrupting theirRead more…
Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand partners in a fixed sequence, one at aRead more…