Professional Ad Management
Introduction In the past ten years, the programmatic advertising ecosystem has become one of the most advanced environments—and maybe one of the more convoluted—you will find in digital marketing. What began as a process to streamline ad buying has developedRead more…
Introduction Mobile ads are now the primary driver of digital ad revenue, and every year their dominance continues to expand. As more and more users move their browsing, shopping, and content consumption to using a smartphone, publishers are seeing aRead more…
Introduction In the rapidly changing landscape of digital marketing, video advertising is one of the fastest-growing and most potent types of ad format. With online video consumption booming on platforms such as YouTube, Facebook, and over-the-top (OTT) streaming services, brandsRead more…
Introduction Google AdSense continues to be one of the most utilized and accessible monetization networks for publishers across the globe. Whether you have a hyper-niche blog site about your niche, a local news site, or an online magazine, the moneyRead more…
Introduction Programmatic advertising has greatly advanced since the days of manual ad placements and waterfall setups in programmatic advertising. As the digital ecosystem has matured, so have the ways in which we can maximize our ad revenue and efficiencies. EnterRead more…
Introduction Digital advertising has evolved from the flashy banners and pop-ups of the past. As audiences become more discerning about what content they want to engage with, brands and publishers are reconsidering how to connect with users without interrupting theirRead more…
Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand partners in a fixed sequence, one at aRead more…
Introduction: Digital advertising is a rapidly evolving and often intricate ecosystem, particularly for publishers attempting to maximize revenue on their websites. There are thousands of advertisers vying for the audience’s attention, and multiple ad exchanges operating in real-time, so utilizingRead more…
Programmatic advertising has accelerated, improved, and become increasingly data-driven, changing the pace of digital ad buying and selling. With that said, as someone potentially new to the ad tech ecosystem, you probably have heard some combination of terms like AdRead more…
When you’re operating a website with advertising as a primary monetization strategy, the ad formats are just as important as the advertisers. That is where we start to encompass ad formats. An ad format is simply defined as the layout,Read more…