Building an Instagram Account that Your Audience LOVES to Follow

Picture yourself scrolling through Instagram and stumbling upon an account that instantly catches your eye. It’s not just the visually stunning posts but something more profound that makes you hit the follow button without hesitation. 

With over 2 billion monthly active users and the addition of 70 million new users every year, Instagram is a monumental platform for individuals, brands, and businesses, offering a canvas to paint their stories. 

In this competitive digital arena, building a dedicated Instagram following isn’t just about numbers; it’s about creating a space where your audience eagerly anticipates your next post. 

This blog aims to guide you on a journey to achieve just that – an Instagram account that attracts and retains a loyal audience, transforming passive scrollers into engaged followers.

The Instagram Phenomenon

Instagram, born out of a simple photo-sharing idea in 2010, has become a cornerstone of social media. It’s where moments are captured, stories are told, and connections are made. Beyond its role as a platform for sharing, Instagram has ascended to become one of the leading and most popular mobile advertising platforms.

Instagram’s growth isn’t just about the numbers; it’s about the endless possibilities it opens for creators, brands, and businesses. At the heart of this phenomenon is the mastery of Instagram’s algorithm, a key player in dictating content reach and engagement levels. 

A deep understanding of this algorithm is essential, as it significantly impacts your ability to cultivate a dedicated Instagram following, turning casual viewers into loyal followers.

What Defines an Engaging Instagram Profile?

An engaging Instagram profile isn’t just visually appealing; it communicates, connects, and converts. Today, brands turn to micro-influencers on Instagram to promote their products.

Here’s what sets the best apart:

  • Consistency in Theme and Style: Your feed should look cohesive. Every post contributes to your overall story.
  • Compelling Bio: This is your introduction. Make it memorable and informative, guiding followers on what to expect. Emojis play a vital role in your bio.
  • High-Quality Images: Clarity and creativity capture attention. Quality always wins.
  • Active Engagement: Respond to comments and messages. Show your audience you value their interaction.
  • Strategic Use of Stories and Highlights: Keep your profile dynamic with stories that engage and highlights that inform.
  • Authentic Content: Authenticity builds trust. Share genuine moments and stories that resonate with your audience.

Why Engagement is Key for Instagram Following?

Engagement isn’t just a metric; it reflects your connection with your audience. Why does it matter? 

Let’s dissect the engagement game:

  • Boosts Visibility: Active engagement signals to Instagram’s algorithm that your content is valuable, increasing your reach.
  • Fosters Community: When you engage, you build a community around your brand or persona, not just a passive audience.
  • Encourages Loyalty: Engaged followers are likelier to stay, participate, and advocate for your brand.
  • Provides Insight: Comments and interactions offer direct feedback, helping tailor your content to audience preferences.

How Do You Build an Instagram Account That the Audience Loves Following?

In the Instagram world, where countless narratives unfold daily, setting your account apart is both an art and a science. Let’s understand how to create a space that draws the eye and holds the heart, guiding you to a following that does more than just observe – they engage.

1. Visually Appealing Instagram Feed

The first impression is visual. Aesthetics dictate whether a casual scroller pauses. Aim for a feed that’s not just attractive but tells your unique story through a harmonious color scheme, high-quality images, and thoughtfully employed editing tools. 

According to recent data, the average engagement rate for an Instagram business account is 0.65%. Posts with cohesive aesthetics see a marked increase in engagement rates, demonstrating the importance of visual allure in building your Instagram following.

2. Creative and Engaging Content

Remember, content reigns supreme online. In Instagram, it’s the creative and engaging content that anchors your audience. From the art of storytelling in your posts to the craft of writing engaging captions and harnessing the power of video content, every piece you share should spark curiosity or joy. 

Interestingly, 64.9% of Instagram content is photo-based, yet Instagram stories capture the preference of 42% of users, and in-feed videos generate 18% more comments than photos. 

Similarly, the integration of AI in content creation is reshaping Instagram, enabling personalized content curation and enhancing user engagement by tailoring content that resonates with individual preferences.

Creating content that captivates and retains your audience requires a blend of innovation and strategy. Every post should serve a purpose, and every story told should add value to your audience’s day. 

Here are the critical tips for creating and engaging content on Instagram that resonate with your audience: 

  • Storytelling: Narratives that resonate or experiences that stir emotion have a higher chance of engagement. Stories make your brand or personal account relatable, turning viewers into followers.
  • Engaging Captions: Your image catches the eye, but your caption captures the heart. Questions, emojis, compelling statements, or calls to action invite interaction, making your account a two-way conversation.
  • Quality Over Quantity: While frequent posting keeps you on the radar, quality ensures your audience stays tuned in. Balance is key.
  • Video Content: With a surge in video consumption, integrating videos into your content strategy can significantly boost engagement rates. Videos offer a dynamic way to share your stories and insights.
  • Content Planning and Scheduling: Consistency is crucial in maintaining and growing your Instagram following. Use planning tools to maintain a steady flow of content, ensuring your audience always has something to look forward to.

3. Utilize Instagram Stories and Reels

In today’s fast-paced digital landscape, Instagram Stories and Reels have emerged as game-changers, offering unique opportunities for real-time engagement and showcasing the unseen sides of your world.

With Instagram Stories being used by 500 million users daily and Reels marking their territory with the highest reach rate among content types at 30.81%, it’s clear these formats are your allies in building a deeper connection with your audience. 

Let’s understand how to leverage these dynamic platforms to elevate your Instagram following:

  • Be Authentic: Stories and Reels are your channels for behind-the-scenes content. Show your process, the people behind your brand, and the ‘unfiltered’ moments. 
  • Leverage Interactive Features: Use polls, quizzes, and question stickers to engage directly with your followers. Interaction boosts engagement and provides valuable feedback and insights into your audience.
  • Focus on Storytelling: Whether it’s a series of Stories that narrate a day in your life or a Reel that tells a story in 30 seconds, narrative-driven content captivates audiences.
  • High-Quality Visuals: Even though Stories are ephemeral and Reels are brief, the quality of your visuals shouldn’t dip. Use high-quality images and well-edited videos to maintain a professional and appealing aesthetic.
  • Tutorial and How-To Content: Educational content performs exceptionally well on both Stories and Reels. Share tips, tutorials, or how-to guides relevant to your niche to provide value to your followers.
  • Call to Action: Always end with a clear call to action. Encourage viewers to visit your profile, click on a link in your bio, or engage with your content through likes, comments, and shares.

4. Leverage Hashtags and Collaborations

In Instagram engagement, hashtags and collaborations are like the rhythm and steps that guide you towards success. They are not just features; they are strategic tools that, when used wisely, can amplify your reach and forge meaningful connections. 

Did you know? Posts with at least one hashtag average 12.6% more engagement, and brands that collaborate with influencers see an average conversion rate that’s 1% higher. 

Harnessing the power of hashtags and collaborations can boost your Instagram following by catapulting your content into wider yet targeted audiences. Let’s look at how to leverage hashtags and collaborations to increase your audience engagement:

  • Research Your Hashtags: Not all hashtags are created equal. Use tools to find hashtags relevant to your niche, but you need to be more balanced so that your posts don’t get lost.
  • Create a Branded Hashtag: Encourage followers to use your unique branded hashtag. It’s a fantastic way to gather user-generated content and increase brand visibility.
  • Mix Popular and Niche Hashtags: Combine broad-appeal hashtags with niche-specific ones to balance reach and relevance. This strategy helps attract broad audiences and those more likely to engage deeply with your content.
  • Regularly Update Your Hashtag Sets: Trends evolve, and so should your hashtags. Keep them fresh and aligned with current trends, seasons, or events to maintain relevancy.
  • Engage in Shoutout Exchanges: A simple yet effective strategy for mutual growth. It’s a win-win for both parties involved and introduces your account to a like-minded audience.
  • Collaborate on Giveaways: Collaborative giveaways can exponentially increase your reach. Ensure the entry requirements include following both accounts and using a specific hashtag to track engagement.
  • Co-create Content: Whether it’s a live session, a joint Reel, or a Story takeover, co-creating content allows both parties to showcase their best while reaching a wider audience.
  • Leverage Instagram’s Collab Feature: Share feed posts and Reels directly as a collaboration, ensuring the content appears on your and your collaborator’s profiles. 

5. Community Engagement

Another important aspect of Instagram’s growth and success is community engagement; it is the bridge that connects your content with the hearts of your audience. It’s about fostering a space where followers feel seen, heard, and valued, turning passive viewers into active participants in your brand’s story. 

Engage by responding thoughtfully to comments, initiating conversations through polls and questions in Stories, and acknowledging user-generated content by reposting it. Remember, every like, comment, and direct message is an opportunity to deepen relationships with your audience. 

Brands that excel in community engagement see a notable increase in loyalty and advocacy as followers consume content and become active proponents of your brand. Cultivating a vibrant, interactive community is key to transforming your Instagram account into a beloved destination.

6. Analyzing Your Performance

Lastly, analyzing your performance is crucial for boosting your Instagram following and ensuring your strategy resonates with your audience. Understand Instagram Insights, the built-in tool that sheds light on metrics like reach, engagement rates, and follower demographics. 

Monitor what content performs best and when your audience is most active. Be bold in experimenting based on these analytics; tweak your posting schedule, try different content formats, or adjust your hashtags. 

Remember, the key to growth lies in understanding what captivates your audience and refining your approach. Let data drive your decisions, making your Instagram space more engaging and your following more robust.

Key Tips For for Your Instagram Account Growth

Growing your Instagram account takes time and effort. It requires strategy, creativity, and a dash of ingenuity. Here are key tips and tricks that can put you on the fast track to a more vibrant, engaging Instagram presence:

  • Regular posting keeps your account active and your audience engaged. It’s the rhythm that keeps your presence alive in their feeds.
  • A compelling caption can turn a casual scroller into a loyal follower. Make them thought-provoking, humorous, or deeply personal.
  • Your bio is your first impression. Use it wisely with a clear description, a call to action, and a link to your website.
  • Stories offer a real-time connection with your audience. Use them for daily updates, behind-the-scenes looks, and interactive polls.
  • Video content is king. Use IGTV for longer content and Reels for short, engaging clips to captivate your audience.
  • Partnering with influencers can expose your account to a broader audience. Choose influencers that align with your brand values.
  • Invest in Instagram ads to reach a wider audience. Target your ads based on demographics, interests, and behaviors.
  • Respond to comments, like posts from your followers, and participate in conversations. Engagement breeds more engagement.
  • Use Instagram Insights to track what works and what doesn’t. Be prepared to adjust your strategy based on data.
  • Use relevant, trending, and brand-specific hashtags to increase the visibility of your posts to a broader audience.

The Journey to Instagram Success

Understanding Instagram’s success involves combining creativity, strategy, and engagement. We’ve covered vital strategies, including crafting visually appealing feeds, leveraging Stories and Reels, clever hashtag use, effective collaborations, engaging with your community, and analyzing your performance. 

These elements are crucial in growing your Instagram following. Start refining your approach, inject creativity into your content, and engage with your audience meaningfully. Building an Instagram account that captivates and retains a loyal following is within your reach. 

Utilize these tips, and watch your Instagram space flourish into a community that eagerly anticipates every post.

Dario Osowski

Senior Account Manager, Publisher Development: Newor Media

Dario is an ad tech superhero who is innovative and has solved complex technical and business matters that have generated high revenue growth for publishers. He has a strong technical background, provides technical concierge support, is highly analytical and solution-oriented. Dario currently works at Newor Media, where he provides technical and business support and solutions to publishers to generate the best revenue growth outcome in yield optimization management in the programmatic universe.