Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone,Read more…

There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding.  Real-time bidding (RTB), which several website publishers chooseRead more…

Banner ads have been around since the early days of the internet, and they’ve shown amazing staying power—especially when considering how many people declared them dead more than a decade ago. Yet, banner advertising continues to be a mainstay ofRead more…

In 2021, more than 38.3 million websites were running Google ads, which was nearly half of all websites online at the time. AdSense and other ads are a core part of the company’s financial strategy, accounting for nearly $20 billionRead more…

Ad networks connect advertisers or ad buyers with prospective publishing partners. Essentially, these networks hold inventory and auction it off to prospective buyers. For a business to be successful, digital advertising and marketing are two often critical factors. However, maintainingRead more…

Google AdSense is still one of the go-to platforms many bloggers turn to when they want to monetize their websites. Although bloggers favor the easy process, strict policies make scaling a challenge. When selling ad space with AdSense, various factorsRead more…

Using Google Sense is one of the simplest ways to generate ad revenue. Many bloggers, webmasters, and website publishers generate AdSense revenue to help support their operations. The amount of money you can make will depend mostly on the amountRead more…

Like other ad networks, Ezoic allows website owners, and ad operators to manage multiple aspects related to advertising. With the goal to boost website monetization and yield the highest ad revenues possible. But Ezoic is far from the only networkRead more…

Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…

Running display ads is one of the easiest options for publishers to monetize their websites. While there are other methods, including selling ads directly and using affiliate marketing via Amazon, display advertising using an ad network is the simplest wayRead more…