Get Paid Per Visitor: Using Website Traffic and PPC for Higher Ad Revenues

Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend!

Luckily, you can achieve this by driving visitors to your site and charging advertisers for display ads you host on your website. When you charge per click, this is PPC (pay-per-click). 

You may also hear about pay-per-visitor (PPV) models. PPV goes with how many people visited and saw the ad, not necessarily who clicked it. 

Until recently, AdSense ads were usually Cost-per-Mille, (based on impressions or visitors). Today, many companies don’t want to pay for unqualified impressions, which bots could generate. They want to pay for clicks and leads, so Google AdSense ads are often CPC.

Hosting ads helps website owners and bloggers make more money. Many partnerships will pay based on high-quality traffic, versus specific clicks. 

You can also get paid per visitor when you use affiliate marketing. With affiliate marketing, you partner with other businesses or brands. You earn commission based on high-quality traffic, or specific clicks to their websites.

If you’re a blogger or website visitor, there are many ways you can monetize your site. Whether you’re selling products and services or simply providing content, there’s an opportunity to earn revenue. 

WordPress sites have many plugins and themes available to help you monetize. Ecommerce platforms also offer numerous options for website owners looking to sell products online.

Regardless of your monetization strategy, it’s essential to consider how you can add value for your audience. By providing high-quality content or valuable products and services, you’ll be able to earn more money from your website visitors. 

So if you’re looking to generate additional revenue, keep reading to learn how to get paid per visitor on your site. 

What Is Pay-Per-Click Advertising?

PPC advertising is a form of digital marketing. Advertisers display ads on their websites and pay the publisher whenever a user clicks on the ad. 

The most common form of PPC advertising is Google Ads. It allows businesses to bid on keywords that users enter into the Google search engine. 

PPC ads are relevant to the searcher’s intent. They target users already searching for a particular product or service. A PPC ad could be a banner ad or a search engine result. 

For example, if someone searches for “buy jacket online”, they are likely interested in purchasing jackets. They will be more likely to click on an ad for an outerwear website. 

PPC ads can be effective for businesses of all sizes. But they are particularly well-suited for small businesses and businesses with limited marketing budgets. 

That’s because PPC ads allow you to control how much you spend on advertising. ou only pay when someone clicks on your ad. 

If you’re considering using PPC advertising to promote your business, you should keep a few things in mind. 

First, you must ensure that you optimize your website for conversions. That means you need to have a well-designed website with clear calls to action that encourages users to take the next step. Even the best PPC campaign will not be effective if the user experience on your site is poor. 

It would also help if you created targeted ad campaigns relevant to your products or services. inally, you need to monitor your results and ensure a positive return on investment (ROI). 

Don’t feel overwhelmed. There are ad networks like Newor Media that help you manage the entire process from start to finish!

PPC and Affiliate Marketing

An affiliate marketing program rewards you for generating traffic. As affiliates, bloggers and site owners receive a commission fee for promoting the company. In simple terms: if you can get people to click on banner ads, or other ads via your site, you can earn money from the ad publishers. 

Affiliate programs measure your success using different metrics. CPC (cost-per-click) and CPM (cost-per-mille, or impressions) are the most common types. 

In a CPC program, affiliates receive payment based on the number of clicks they generate. Typically, advertisers pay a fixed amount per click. However, some programs pay more if the affiliate generates a lot of clicks.

Advertisers pay for every thousand impressions on their banner or display ad. This is Cost per Mille (CPM). Mille means “thousand” in French. 

In a CPM program, affiliates get paid based on the number of times people see their ad, regardless of whether it generates any clicks. 

CPM rates are generally much lower than CPC rates. But some advertisers prefer this model because they get guaranteed ad exposure.

One scenario where you could use PPC and affiliate marketing is if an advertiser is running a promotion through an affiliate network. 

The advertiser could utilize PPC to drive traffic to the affiliate landing page. They would research keywords and a niche market. Once they do this, they can use PPC to drive traffic to a publisher’s landing page. 

The affiliate landing page would then generate sales from people clicking links to buy products, joining groups, and so on. This would be a way for the advertiser to reach new potential customers and for the affiliate to earn additional income.

How Can I Make Money From Pay-Per-Click?

In general, the more traffic a site has, the more potential there is for revenue from pay-per-click ads. The website will have more opportunities to generate clicks on ads. Using the right keywords can also affect your pay-per-click earnings. 

If a site uses high-paying keywords, it will generally make more money per click than if they use low-paying keywords. Landing page optimization can also affect how much money a site makes from pay-per-click ads. 

Due to varying factors, it’s impossible to predict an exact number for what you should be making. However, you can always use an earnings calculator to check what your site payout could be if you run ads. 

Best Practices to Make Money From PPC

There are a few key areas on which to focus so you can increase your site earnings on your website: 

Search Engine Optimization (SEO)

SEO can feel daunting and is constantly changing. But in reality, you can learn and implement it with some help. Most important of all is keyword research. You can use keywords throughout your site to ensure you appear in relevant searches. 

When used correctly, SEO can help to improve a website’s organic search rankings, while PPC can help to drive traffic to a website through paid ads. By using SEO and PPC together, businesses can benefit from the best of both worlds – improved organic search visibility and targeted traffic from paid ads.

Social Media & Online Advertising

Most social media platforms and online advertising networks offer inexpensive ads you can run to drive traffic to your site. You pay a set amount for each click or impression that your ad receives. In many cases, you can set a budget for your ads so that you don’t overspend.

You can profit from your ads if you can generate a high enough traffic volume. Of course, this requires planning and experimentation to find the right mix of ad types, targeting, and budgets.

Affiliate Marketing & Lead Generation to Make Money From PPC

Working with an ad management service like Newor Media can help you partner with advertisers easier. Newor offers you services like ad refresh, and ad block recovery. You can also generate leads through your activities and pitching to join affiliate marketing programs. 

Several lead generation tools or services help you make money from PPC if you’re unsure how to generate leads. 

Implement an Email Campaign

If you get paid per visitor, sending more people to your site via email is a great tactic. Email campaigns bring visitors to your site. Once there, they’ll engage with more ads. 

Additionally, you can use email campaigns to upsell or cross-sell products and services, which can generate additional revenue. 

Utilize a Forum Plugin to Gain Subscribers

You want to keep your audience engaged and coming back again and again. This ensures you have significant traffic, which ranks you higher in search engines. It also means more repeat visitors. 

A straightforward way to keep this engagement high, is with a forum plugin. For WordPress, you can easily add forum options to your site. 

People can comment, join in discussions, send each other messages, and more. All those eyes on your site mean more advertising payouts later down the line! 

There are a few things to keep in mind when using a forum plugin:

  • Your website theme should be compatible with the plugin
  • Choose a plugin that offers features that can engage users, such as social login, email notifications, etc
  • Be sure to moderate the forums to ensure a positive user experience

There are a variety of plugins available, so choosing one with features that can engage users is critical. 

Deciding How Much Ad Space to Sell

Regarding website monetization, ad space is one of the most critical factors. How much ad space should you sell, and what about ad placement? You don’t want to risk spamming your viewers with too many banner ads,turning them away. 

Placement and number of ads can have a significant impact on both your conversion rate and your revenues. An ad network like Newor Media automatically tests ad placements for you, so that you can focus on other aspects of your website. 

However, it’s still important to understand the basics of ad space and how it can impact your bottom line. 

Think about your website’s landing page. This is typically the first page visitors will see, so you want to ensure that you design for conversions. 

That means having a clear call-to-action, easy to navigate menus, and practical ad placements. The better the design, the more likely you will get paid per visitor. 

The best way to find the right balance is to experiment with different placements and numbers of ads. Try out a few other options and see which ones perform the best. 

Begin to develop your SEO strategy to drive traffic to your site. Implement email campaigns and forum plugins to keep your users engaged and visiting often. Research affiliate programs that might work for your audience. 

Over time, you’ll be able to fine-tune your ad strategy for maximum results.
If you’re ready to start selling ad space on your website, apply to work with Newor Media today. We’ll help you get the most out of your website and maximize your PPC revenues!

Lauren Aloia

Senior Account Manager, Publisher Development: Newor Media

Lauren is an ad tech expert with a wealth of experience spanning product development, ad operations, and data analysis. She currently works with Newor Media publishers to implement yield optimization strategies that maximize revenue from their programmatic inventory.