Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metricsRead more…

Programmatic advertising has opened up a whole new world of advertising revenue for publishers. Using ad tech, publishers can leverage programmatic to generate passive revenue from a web page and gain access to a huge pool of advertisers without havingRead more…

Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend! Luckily, you can achieve thisRead more…

There are more than 218 billion app downloads every year and the average smartphone has more than 40 apps installed. App usage continues to grow and so does revenue from mobile apps. Apps are forecast to generate more than $469Read more…

You may already know something about Google Ad Manager (GAM). The free ad management platform helps publishers monetize and manage revenue for their websites and apps. GAM combines key features from Google’s DoubleClick for Publishers (DFP) and Google Ad ExchangeRead more…

Online ads have come a long way from what they used to be. Before, there was no organization for ad placement because sellers would just put the product wherever consumers would likely see them. Nowadays, ad formats have step-by-step processesRead more…

If you’re a website owner or publisher, you’re probably always looking for ways to make money from your site. One way to do this is through ad exchanges, and one of the most popular ad exchanges is Google AdSense.  AdSenseRead more…

Looking for creative ways to make money online? We’ve got you covered. In this article, we’ll look at the most popular ways to make money from your website. As a website owner, publisher, or content creator, there are several waysRead more…

There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally trackRead more…