With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the resultRead more…

Ad revenue is one of the most lucrative monetization methods for website owners. Although some publishers take it upon themselves to sell their ad space, most opt for working with an advertising network. These networks serve as the middleman, connectingRead more…

Making money off of ads shouldn’t be hard. You’ve got the quality and the traffic, and now just need an ad network or two to work with. With so many ad networks out there, choosing a good ad network shouldn’tRead more…

Newor Media is proud to announce that we have received approval from Google for an MCM360 partnership! MCM is a new initiative from Google that allows us to connect directly with publishers through their own Google Ad Manager accounts. ThisRead more…

Digital advertising is an ever-evolving industry. Publishers who don’t stay current on these trends end up limiting earning potential. And the hot trend right now? Video advertising. Video ads are in no way new, but they are seeing a demandRead more…

If a term includes the word penalty, there’s no way it could be anything but bad news. And that’s what Google Algorithm penalties are: bad news. If your website doesn’t meet Google’s standards, they can flag your website and demoteRead more…

Whether you’ve just been initiated into the world of website monetization, or you’ve been doing it for years, one thing remains true: ads sell. And when they sell well, it can give you a nice payout. The need for webRead more…

Let’s say “hello” to sticky ads—the ads that literally stick to your website. We don’t normally associate the term “sticky” with anything good. It’s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right?Read more…

By 2022 experts expect revenue loss to ad fraud to hit a whopping 44 billion dollars. This money isn’t just taken out of the hands of advertisers but from publishers’ pockets as well. One solution to better protect yourself isRead more…

There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding.  Real-time bidding (RTB), which several website publishers chooseRead more…