Ever worry about receiving that dreaded email from Google saying there’s a ban on your AdSense account?

AdSense can do it with little explanation, and publishers trying to appeal the ban often have little success. You may be completely confused and wondering how you’ll continue to generate revenue from your website. This is why sticking to one ad platform can be a risky choice; instead, it’s a good idea to diversify your demand partners and have multiple revenue sources. 

In this article, we’ll discuss reasons why bans occur and ways in which you can continue to monetize your website without Google Adsense. 

A Website Ban

Google notifies you your website is on a ban. Why? 

AdSense bans on the site level for repeated content violations on individual websites and the account level for fraudulent activity on entire accounts. 

They will ban websites for a variety of reasons. The most common reasons are adult content, ad placement, malware, and copyright infringement. AdSense is also cracking down on and banning websites that contain what they consider prohibited content. As a result, AdSense bans websites that fall under the following categories: marijuana, extreme right-wing political sites, and the promotion of guns, violence, and other drugs. 

It’s important to know why your site is banned by AdSense, especially if you’d like to file an appeal. For more details on why it might have occurred, see their terms and conditions for publishers page. Unfortunately, they are usually unwilling to work with publishers to re-open ad serving on a banned domain. 

An AdSense Account Ban

Having an entire Google Account ban is a much more serious problem than having a website ban. Because of this, accounts that violate Google’s terms & conditions in a serious manner are nearly impossible to get back. Reasons for an Account ban may include:

• Click fraud: when an individual, computer program, or generated script repeatedly clicks on a PPC (pay-per-click) advertisement to generate fraudulent charges.
• Impression fraud: when an ad is not viewable to the human eye, but impressions are still counted.
• Having multiple accounts related to a banned account
• iFraming: an HTML element that allows you to make a frame within a frame to display a secondary webpage on your main page.

What Next? 

If, after attempting to appeal a ban proves unsuccessful, the best thing to do is find good Adsense alternatives to partner with. With AdSense being one of the biggest names in the display advertising industry, it might seem surprising that there are other alternatives out there. But in truth, many can compete or completely outdo AdSense! You may see a pleasant surprise in the benefits that come with looking elsewhere. 

Finding an alternative ad network

With the vast abundance of networks out there, it’s essential to do your research and choose one that’s most suitable for you. Some things to be on the lookout for are:

Network size: Be sure to find a partner with a decent size network offering a significant amount of advertisers. Network size is important, as it will impact the relevancy of the ads shown, fill rate, and ad unit value.

Compensation: Not receiving payment is a big risk publishers face when joining an ad company. This may happen because of bankruptcies, network clawbacks, or (sadly) scammy networks that never intended on paying. In most of those situations, revenue recovery is impossible. Protect yourself by investigating payment history for reasonable rates and dependable payouts.

Ad Management: Having control over your ad units is instrumental in maximizing ad earnings. To create high-performing ad units, you’ll need control over what types, what ad layout design, etc., and the capability to experiment and test them. 

Since it’s a competitive market for publishers trying to access premium campaigns, it’s essential to have the right requirements when applying to a platform. From a publisher’s perspective, earning with ads is all about traffic and website quality. You should put extra care into those aspects if you want to join a top-performing platform. 

The header bidding solution

The best option to consider is partnering with a header bidding network such as Newor Media. They offer an advanced programmatic way of bidding, bringing an array of ad networks together to bid in real-time for your ad units simultaneously. They can vet through thousands of ads from multiple demand partners and place the highest betting ad on your website, all within a fraction of a second. Since Newor Media can simultaneously work with several demand partners, it’s practically guaranteed your inventory sells at an optimal price. 

Beyond a premium network stack, Newor Media offers services to optimize your ad units completely. You’ll have access to all the elements that make up a good ad network, with the added bonus of proper user balance and revenue maximization. 

Without Google in the mix, revenue will always be a bit lower than it otherwise would be. That said, using header bidding on your site still allows other networks to big and you can generate meaningful cash!

Consider This

Even if your site is not banned, it’s a good idea to diversify your website’s income source. Although AdSense is the typical start for most beginners, it’s often far too limiting to hit the highest revenue marks. Diversifying with header bidding can get you ahead especially given the possibility of being banned with no warning or explanation. Switching or adding to your stack is an easy way to benefit from: 

• Increased revenue through an increase in competition 
• More control over your ad units to craft a strategy you can be proud of
• Transparency into the auction and value of your ad units
• More relevant ads served from the diverse and increased network stack size 

There are lots of gains to be made when partnering with header bidding providers. If you’d like to partner with Newor Media but currently use AdSense, don’t worry; we don’t require exclusivity. To learn more about Newor Media’s header bidding solution, feel free to contact us today to connect with one of our experts.