Content Monetization: Does Content Length Matter for Ad Revenue?

In today’s digital age, content creation has become an essential component of any online business or website. With competition in the world of Search Engine Optimization (SEO) fiercer than ever before, it’s becoming increasingly important to get ideal content length and quality. 

However, with the rise of AI content generation, creating high-quality content has never been more critical. The depth and relevance of your topic are what ultimately sets you apart from the competition.

This comprehensive guide will explore the relationship between content length and ad revenue, highlighting why exceptional, in-depth content is crucial for business success. 

Bloggers, website owners, or anyone involved in creating a better monetization strategy for their content marketing efforts should keep reading to learn tips to help maximize your ad revenue stream and grow your online presence.

What is Content Monetization?

Content monetization is the process of generating revenue from the content you create and publish on the internet. 

No matter what type of content you create (blogs, videos, etc.), you can monetize it by using ads or partnering with brands through affiliate marketing, for example. Numerous factors can impact how much money you can make, such as user experience and ad placements.

One of the most common ways to monetize high-quality content is through advertising. With the right ad placements, content creators can earn significant revenue.

Digital ad spending is around $626.9 billion as of 2023, with mobile ads accounting for more than two-thirds of that total. This statistic indicates an opportunity for content publishers to boost their earning potential. 

Another monetization model is to sell your content through digital marketing. If you create or distribute meaningful information that others find valuable, you can sell it as an ebook, online course, or even as a physical product. For instance, creators can sell their processes and strategies through training courses, webinars, and workshops.

The most popular methods for content creators to make revenue are flat fees and commissions. Flat fees are a set amount paid upfront for specific content, while commissions are a percentage of revenue earned from sales made through your content. These methods are commonly used in affiliate marketing and influencer partnerships.  

How Can Article Length Affect Website KPIs?

KPIs (Key Performance Indicators) are metrics that help website owners understand how well their site is performing with visitors. It’s essential to track KPIs because they directly affect revenue generation. 

While there is no magic number regarding the ideal word count for articles, many people have tested different amounts to see what does or doesn’t work.

According to experts, articles with a word count of 750 – 1000 made the most money. The second-highest revenue was generated from pages with a word count of 1000 – 2500. 

However, it is important to note that the length of your content isn’t the only factor that affects revenue. You need to make sure that the user experience matches the level of content that has been created. You don’t want the content so long that readers leave the page before finishing it.

Another factor that impacts revenue is the page’s ranking in search engine results. The higher your page appears in search engine results (like Google, for example), the more chance you have to make higher ad revenues. 

SERP results are directly affected by search engine algorithms, as the algorithms determine the ranking of websites and webpages in response to a particular query. 

Websites and webpages that are more relevant, authoritative, and provide a better user experience will rank higher in SERP results than those that do not. Therefore, it’s crucial to create quality content and optimize it for SEO to increase the visibility of your website.

User Engagement

User engagement measures the level of interaction visitors have with your website; you must offer in-depth, valuable new content that piques their interests.

If a piece of content is too short, it may not provide enough information to satisfy the user’s needs, leading to a poor user experience. So it’s no surprise that the data shows that long-form content keeps users engaged for longer. 

Bounce Rate

Bounce rate is a percentage that represents how many people view just one page of your advisor before leaving. A high bounce rate can serve as an indicator that you need to improve content quality because it isn’t engaging enough. 

Also, the length must be suitable for the topic, as you don’t want to drag out a straightforward topic for too long, or you could lose the visitor’s attention. 

Scroll Depth

Scroll depth measures how far down a page a user scrolls. It is a valuable metric for understanding the quality of your content and whether visitors are consuming it in its entirety. 

High-quality, long-form content tends to encourage users to scroll further down the page, as it provides more value and keeps the user engaged for more extended periods.

Time On Site

Time on site measures the length of time that a user spends on your website. The length and quality of your content can significantly impact time on site, as visitors are more likely to spend more extended periods on your site if the content is intriguing, comprehensive, and meaningful. 

Longer articles tend to keep users on your site for longer periods of time, as they provide a deeper level of value and encourage the user to explore additional pages.

Click-Through Rate

Click-through rate (CTR) measures the percentage of visitors who click on a specific link or call to action. Visitors are more likely to click on relevant links.

Well-written content that is impactful for the user tends to generate higher click-through rates, as it encourages users to explore additional content or take a specific action.

What Word Counts Generate the Most Money?

In general, longer content tends to perform better with regards to ad revenue. However, the ideal content length can vary based on the industry and the type of ads displayed on the page. 

For example, articles in the finance and education industries tend to perform better when longer, with word counts over 2,000. On the other hand, lifestyle and entertainment articles may perform well with shorter content, around 500-1,000 words. Additionally, the placement and type of ads can also affect revenue. 

Various Ad Types

Interstitial ads, for example, tend to generate more revenue per impression than static banner ads. Interstitial ads are full-screen ads that appear between content on a website, while static ads are fixed ads that appear within the content.

Generally, interstitial ads perform better on shorter content because they have more room to capture the viewer’s attention. In contrast, static ads are better suited for longer content where they can be integrated more naturally without disrupting the reading experience. 

Video ads can also be lucrative but may require longer content to support the video length and maintain user engagement.

Ultimately, the goal should be to create high-quality content that engages readers and encourages them to stay on the page for longer, increasing the chances of ad impressions and clicks. A suitable content-to-ad ratio is about 5:1 or 4:1

How Word Count Effects RPM

RPM (Revenue Per Mille) is a metric that measures how much revenue a publisher can generate per thousand page views. It’s an essential metric for publishers as it gives them an idea of how much they can earn from their content.

Content length/word count can have an impact on RPM. In general, longer content tends to have higher RPMs, providing more opportunities to include ads and engage users. However, this varies by industry and ad type. For example, some industries may see higher RPMs with shorter content, such as news articles or listicles.

Interstitial ads tend to perform better than static ads in terms of revenue generation. They have an average RPM of $2.00-$4.00, while static ads have an average RPM of $0.50-$1.50. Additionally, video ads tend to have a higher RPM than other ad types, with an average of $3.50-$7.00 per thousand impressions.

Ultimately, publishers must balance content length, ad placement, and user experience to optimize RPM. By testing different strategies and analyzing the results, publishers can identify the optimal content length and ad placement for their specific industry and audience.

Content Monetization Strategy & Methods

Monetizing your content is crucial in today’s digital marketplace, and there are many options and formats available to content creators to generate extra revenue. 

From ad networks to e-commerce platforms, there are a variety of business models you can implement to boost your bottom line

We’ve assembled a few choices with a brief description to help you choose the best monetization platform for your company.


One of the most popular monetization methods is Paywall, which restricts access to exclusive content after users have read a certain amount of free content. 

This model has become increasingly popular for media companies looking to generate revenue from their digital content.

Premium Content

Premium content is another way to earn revenue, where exclusive content is created, and users need to pay to access it after reading a certain amount. 

This method involves offering readers a limited number of articles or other forms of content for free, after which they must pay to access additional exclusive content. 

This content can be anything from a single piece of content to an entire library of content that is only available to paying subscribers.

Online Courses

Online courses have become a popular way to monetize content, especially for social media influencers and content providers

This monetization model can work well for niches that require expertise or specialized knowledge, such as photography, cooking, or marketing.

By creating high-quality content and packaging it into a course format, they can offer value to their followers and generate revenue. Platforms like Patreon and Teachable provide easy-to-use tools for creating and hosting courses.

Ad Placements

By placing ads within your content, you can earn revenue based on the number of clicks or impressions the ads receive. This method is especially effective for websites with high traffic volumes, as they can attract a large number of advertisers who are willing to pay for ad space. 

Ad placements come in different formats, such as display ads, which can be customized to match the design and style of the content. 

With Newor Media, creators can benefit from expert ad management services, ensuring that ads are placed in optimal positions and generate maximum revenue.


Webinars are another method that is similar to online courses. Webinars can be monetized by selling digital tickets that include access to the content. 

Webinars can offer paid or free content, with the paid version offering exclusive content unavailable elsewhere. Webinars can be monetized by selling digital tickets for people to attend and gain access to premium content from home, which can be included in the ticket price.

Webinars can also be used as part of a broader monetization model, where free content is used to drive traffic and interest, and premium content, such as webinars, is offered for a fee.  


Sponsorship is also a popular method where businesses or influencers can offer a price to someone else to be in front of their audience. This type of monetizing method can lead to new partnerships forming.

This type of monetization works well for  podcasts, webinars, and email marketing. Sponsorship deals can range from a simple mention or shoutout to a more integrated partnership where the sponsor’s brand or product is featured prominently in the content.

When selecting a monetization platform or business model, it is essential to consider the bottom line and what methods may work better than others for specific content formats. For instance, paywalls may work better for exclusive content, while ad placements may be more effective for general content. 


There are several options available to monetize digital content. One option is to use a paywall, which requires readers to pay for access to exclusive content beyond a certain point. Another option is to offer premium content, where a limited number of pieces of content are available for free, and the rest are only accessible through payment. 

Online courses offer high-quality content packaged as a course and sold to those who want to learn. Ad placements within content are an excellent method, with display ads generating revenue from views or clicks. 

You can monetize webinars by selling digital tickets to access premium content or offering free content as part of a monetization model. Finally, sponsorship opportunities exist for influencers and businesses with large followings, where others pay to be in front of the audience.

Data suggests that longer content generally results in higher revenue. In particular, content over 1,500 words tends to perform best for display ads. 

However, it’s important to consider industry trends and the ad types placed on the page, as some ad formats may perform better with shorter or longer content.

Partnering with the right ad network or exchange can significantly impact high-performing content monetization efforts. Newor Media, as an industry expert, can provide guidance on how to maximize ad revenue based on site content and layout. 

Their website calculator can also estimate potential earnings from ad placements. Monetizing digital content requires careful consideration of various options and industry trends, but with the right strategy and partnership, you can generate significant revenue.

Matthew Whille

Senior Account Manager, Publisher Development: Newor Media

Matt is an expert in the AdTech in MarTech space, with over 10 years of experience. He currently works with our publishers to increase their earnings and has demonstrated success in client success and account management. He's skilled in programmatic, with expertise in sales planning, campaign activation, research, reporting, strategy implementation and SEO. Follow Matt for more useful programmatic content!