Professional Ad Management
The world of advertising operations, ad tech, and programmatic advertising continue to evolve at a significant page. Paying attention to developing trends and taking part in Ad Ops industry discussions can be a great source of information. Not only canRead more…
Video advertising is expected to reach $180 billion in ad spend in 2022 and is one of the fastest growing areas of marketing. Spending is forecasted to continue to grow at a compound annual growth rate (CAGR) of more than 12% throughRead more…
Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metrics areRead more…
Programmatic advertising has opened up a whole new world of advertising revenue for publishers. Using ad tech, publishers can leverage programmatic to generate passive revenue from a web page and gain access to a huge pool of advertisers without havingRead more…
The mobile gaming industry is huge. Consumer spending in app stores now tops $170 billion annually and it’s growing at about 18% yearly. If you want to see just how much money is being spent on mobile games, compare spending on appsRead more…
Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend! Luckily, you can achieve this byRead more…
An ad server is ad tech that allows websites and mobile apps to display ads. Ad servers store and serve ads and manage the creative components of ad campaigns. The online advertising ecosystem can be complex, especially when it comesRead more…
Ever worry about receiving that dreaded email from Google saying there’s a ban on your AdSense account? AdSense can do it with little explanation, and publishers trying to appeal the ban often have little success.You may be confused and wonderingRead more…
You may already know something about Google Ad Manager (GAM). The free ad management platform helps publishers monetize and manage revenue for their websites and apps. GAM combines key features from Google’s DoubleClick for Publishers (DFP) and Google Ad ExchangeRead more…
If you’re a website owner or publisher, you’re probably always looking for ways to make money from your site. One way to do this is through ad exchanges, and one of the most popular ad exchanges is Google AdSense. AdSenseRead more…