There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally track RPM,Read more…

Selling ad space on a website may seem like it’s a challenge, but in reality, it can be much easier than you might think. You’re missing a big opportunity if you have a website or blog that gets a fairRead more…

Analysts predict that advertisers will spend more than $602 billion in 2022 on digital ads. For publishers, there’s a lot of money to be made by offering ad space and ad placements. Whether you have a new website that’s gaining traction, anRead more…

Digital publishers have multiple options for monetizing their content. The fastest growing category of ad spending is video. The Interactive Advertising Bureau (IAB) reports that ads in video content rose 49% in 2021 and are expected to grow again by another 26%Read more…

For years, cookies have allowed marketers and advertisers to track visitors to websites and deliver a more personalized user experience. Ever wonder why they are called cookies? There are two competing theories. The Magic Cookies: The term cookie is attributed toRead more…

Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people have smartphones than indoorRead more…

Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well. In response to this issue (ad fraud, domain spoofing, etc.), inRead more…

It’s a great time to be in the business of video advertising. As digital advertisers increase spending on video ad campaigns, publishers have a unique opportunity to significantly increase revenue with little effort. Spending on video advertising continues to accelerateRead more…