Digital publishers have multiple options for monetizing their content. The fastest growing category of ad spending is video. The Interactive Advertising Bureau (IAB) reports that ads in video content rose 49% in 2021 and are expected to grow again byRead more…

Analysts predict that advertisers will spend more than $602 billion in 2022 on digital ads. For publishers, there’s a lot of money to be made by offering ad space and ad placements. Whether you have a new website that’s gainingRead more…

For years, cookies have allowed marketers and advertisers to track visitors to websites and deliver a more personalized user experience. Ever wonder why they are called cookies? There are two competing theories. The Magic Cookies: The term cookie is attributedRead more…

Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people haveRead more…

Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well.  In response to this issue (ad fraud, domain spoofing,Read more…

It’s a great time to be in the business of video advertising. As digital advertisers increase spending on video ad campaigns, publishers have a unique opportunity to significantly increase revenue with little effort. Spending on video advertising continues to accelerateRead more…

In the simplest terms, Google AdSense is how bloggers and other website owners make money with their websites. If you are a blogger, this article will help you understand in what manner AdSense works, and how it and other adRead more…

An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-milleRead more…

Let’s be honest — ads can be boring. So it should come as no surprise that audiences have developed the ability to ignore ads as they explore a webpage. Between banner blindness and ad blockers, it gets more challenging toRead more…

Programmatic marketing has drastically changed the ad-buying landscape. Lucky for you, there’s never been an easier time to sell ad space and earn passively with ads. Traditional selling methods (such as manual and direct ad sales) come with challenges thatRead more…