For publishers looking to make the most out of ad monetization, optimizing ad placement in their website is critical. If you can serve a target audience with ads, you’ll earn big. Ad placement refers to an ad unit orRead more…
The 10 Advertising Metrics Every Publisher Should Track
With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the resultRead more…
4 Types of Programmatic Advertising + How to Use Them
Programmatic advertising is one of the most popular (and preferred) ways of buying and selling ad space — for both publishers and advertisers alike. The technique uses technology to automate inventory purchasing in a way that cuts down the effortRead more…
What is an Ad Insertion Order?
When an advertiser wants to place an ad on a publisher’s website, the ad insertion order governs the agreement. It details the deployment of an ad campaign and includes dates, pricing, and any ad specifications. Having an ad insertion orderRead more…
How to Make Money From Website Ads, Digital Products, & More
Looking for creative ways to make money online? We’ve got you covered. In this article, we’ll look at the most popular ways to make money from your website. As a website owner, publisher, or content creator, there are several waysRead more…
7 Proven Ways to Monetize Your Website
While there are plenty of ways to monetize your website, we’ve put together a list of the seven most common monetization methods that are trending — and generating significant revenue for bloggers and publishers. 1. Build and Flip Websites BuildingRead more…
RPM vs CPM: What’s the Difference?
There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally trackRead more…
Strategies for Selling Ad Space On Your Website
Selling ad space on a website may seem like it’s a challenge, but in reality, it can be much easier than you might think. You’re missing a big opportunity if you have a website or blog that gets a fairRead more…
Ad Exchange Vs Ad Network: The Key Differences
The terminology and processes can get a little confusing when it comes to digital marketing and digital advertising. You have ad exchanges, ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and more. If that’s not enough, remember that a robustRead more…
What is Server-Side Ad Insertion?
Digital publishers have multiple options for monetizing their content. The fastest growing category of ad spending is video. The Interactive Advertising Bureau (IAB) reports that ads in video content rose 49% in 2021 and are expected to grow again byRead more…