Analysts predict that advertisers will spend more than $602 billion in 2022 on digital ads. For publishers, there’s a lot of money to be made by offering ad space and ad placements. Whether you have a new website that’s gainingRead more…
What is an Ad Insertion Order?
When an advertiser wants to place an ad on a publisher’s website, the ad insertion order governs the agreement. It details the deployment of an ad campaign and includes dates, pricing, and any ad specifications. Having an ad insertion orderRead more…
What Are Third-Party Cookies?
For years, cookies have allowed marketers and advertisers to track visitors to websites and deliver a more personalized user experience. Ever wonder why they are called cookies? There are two competing theories. The Magic Cookies: The term cookie is attributedRead more…
The 10 Best Ezoic Alternatives For 2022
Like other ad networks, Ezoic allows website owners, and ad operators to manage multiple aspects related to advertising. With the goal to boost website monetization and yield the highest ad revenues possible. But Ezoic is far from the only networkRead more…
Top 9 Video Ad Networks for Publishers
It’s a great time to be in the business of video advertising. As digital advertisers increase spending on video ad campaigns, publishers have a unique opportunity to significantly increase revenue with little effort. Spending on video advertising continues to accelerateRead more…
The Ultimate Guide to In-App Advertising: Tips, Exchanges, Payouts & More
Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people haveRead more…
What is Ads.txt?
Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well. In response to this issue (ad fraud, domain spoofing,Read more…
Major Ad Exchanges: 10 Types & How They Differ
An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-milleRead more…
How to Deal With Invalid Traffic on Google AdSense
Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, will pay for the ability to place their ads onRead more…
AdSense Ads Not Showing: Common Reasons Why & What to Do About It
In 2021, more than 38.3 million websites were running Google ads, which was nearly half of all websites online at the time. AdSense and other ads are a core part of the company’s financial strategy, accounting for nearly $20 billionRead more…