More than two million websites use Ads.txt to increase ad revenue and protect their ad inventory for a specific domain name. The high statistics are attributable to the fact that it is easy to set up and offers many advantages. Read more…
How to Increase Ad RPM
RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense. AdSense RPM tracks the income generated from each AdSense ad. It is essential to understand how profitable a website or blog mayRead more…
How To Conduct an Ad Page Test: An Efficient Guide to the Entire Process
In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient. As an ad testing company, we block ads during the testingRead more…
Are In-Banner Video Ads Worth It?
Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681 billion in 2023. However, despite the increase inRead more…
Best Ad Exchanges and Platforms for Mobile App Monetization
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19% from 2020. The highest generating category was gamingRead more…
How Much Do Websites Make From Ads?
Website owners can generate significant advertising revenue by running ads on their websites. The earning potential will vary based on several factors, including the size of the site, industry, content, and number of ad units. The biggest factor in determiningRead more…
User Experience Optimization: Balancing UX & Ad Placements
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…
What are the Most Common Ad Sizes?
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…