As a content publisher, you’ve likely realized that there are many ways to monetize your website or social media page. From affiliate marketing to publishing advertisements, many options are available to generate revenue from your content.  Additionally, if you wantRead more…

In today’s ever-evolving digital age, harnessing the potential of technological advancements is imperative. One such marvel that stands tall in this era of innovation is Artificial Intelligence (AI).   By tapping into AI, websites can enhance user experience, maximize earnings, andRead more…

A programmatic ad auction is where ad inventory is bought and sold automatically through an ad tech platform. There are different types of programmatic ad auctions, including real-time bidding (RTB), private marketplaces (PMPs), and programmatic guaranteed (PG). RTB auctions allowRead more…

Have you ever wondered how to revolutionize your digital advertising strategy, enhance revenue, and boost user experience? The key is to leverage the potential of header bidding—a revolutionary approach to digital advertising.  Header bidding is a sophisticated advertising method thatRead more…

Sticky ads are one of the ad placement tactics that generate the most revenue while improving overall page metrics. Sticky ad units will not compromise the original page content as the viewer can still read the text and view imagesRead more…

The question “What is a programmatic ad tech stack” has become increasingly important for marketing teams and businesses as the digital advertising landscape continues to evolve. In this complete guide, we will delve into the world of programmatic advertising andRead more…

Cookie syncing, or cookie matching, is a technique in adtech that allows different platforms to exchange user data and collaborate. For example, DSPs (demand-side platforms), SSPs (supply-side platforms), DMPs (data management platforms), and ad exchanges can share user IDs andRead more…

Certain ad types are intrusive, disrespectful, annoying, or just generally impact the online user experience negatively.  That’s why an international body of online media companies called the Coalition for Better Ads was developed to create global online advertising standards andRead more…

With the rise of the internet, more and more people are looking for information on how to make websites for money. Building websites has become a trending way for entrepreneurs to earn extra cash. Freelancers who specialize in building websitesRead more…

Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry.  In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for nicheRead more…