With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…

With digital advertising, standards and ad tech evolve over time. While there can be significant differences between how programmatic auctions are run and how impressions are awarded to the highest bidder, most advances are favoring publishers these days. Programmatic advertisingRead more…

Real-time bidding is the process of buying and selling online ads through real-time auctions. Programmatic buying matches advertisers with available publisher ad units using supply-side platforms (SSPs) or ad exchanges. Once a match is found that meets advertiser targets andRead more…

There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…

Interstitial ads are designed to grab the attention of a user on a web page or app as they move from one page to the next. These are full-screen ads, so they’re extremely hard to miss. As such, they tendRead more…

Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…

The world of advertising operations, ad tech, and programmatic advertising continue to evolve at a significant page. Paying attention to developing trends and taking part in Ad Ops industry discussions can be a great source of information. Not only canRead more…

Advertisers and publishers have competing goals: Advertisers are trying to reach the right audiences with the lowest possible cost while maximizing conversions. Meanwhile, publishers want to maximize the amount of revenue they generate from ads to support their operations. However,Read more…

The mobile gaming industry is huge. Consumer spending in app stores now tops $170 billion annually and it’s growing at about 18% yearly. If you want to see just how much money is being spent on mobile games, compare spendingRead more…

Video advertising is expected to reach $180 billion in ad spend in 2022 and is one of the fastest growing areas of marketing. Spending is forecasted to continue to grow at a compound annual growth rate (CAGR) of more thanRead more…