In today’s digital age, the internet is overflowing with content. From informative blog posts and engaging videos to e-commerce websites and social media platforms, the web is a vast and ever-expanding repository of information. With the rapid advancements in technology,Read more…

App monetization allows businesses to generate ad revenue through new or existing mobile apps, creating a brand new revenue stream out of resources that were just waiting to be tapped into. Although it may feel intimidating, getting started with appRead more…

Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, pay for the ability to place their ads on yourRead more…

As a content publisher, you’ve likely realized that there are many ways to monetize your website or social media page. From affiliate marketing to publishing advertisements, many options are available to generate revenue from your content.  Additionally, if you wantRead more…

In today’s ever-evolving digital age, harnessing the potential of technological advancements is imperative. One such marvel that stands tall in this era of innovation is Artificial Intelligence (AI).   By tapping into AI, websites can enhance user experience, maximize earnings, andRead more…

A programmatic ad auction is where ad inventory is bought and sold automatically through an ad tech platform. There are different types of programmatic ad auctions, including real-time bidding (RTB), private marketplaces (PMPs), and programmatic guaranteed (PG). RTB auctions allowRead more…

Have you ever wondered how to revolutionize your digital advertising strategy, enhance revenue, and boost user experience? The key is to leverage the potential of header bidding—a revolutionary approach to digital advertising.  Header bidding is a sophisticated advertising method thatRead more…

Sticky ads are one of the ad placement tactics that generate the most revenue while improving overall page metrics. Sticky ad units will not compromise the original page content as the viewer can still read the text and view imagesRead more…

The question “What is a programmatic ad tech stack” has become increasingly important for marketing teams and businesses as the digital advertising landscape continues to evolve. In this complete guide, we will delve into the world of programmatic advertising andRead more…

Cookie syncing, or cookie matching, is a technique in adtech that allows different platforms to exchange user data and collaborate. For example, DSPs (demand-side platforms), SSPs (supply-side platforms), DMPs (data management platforms), and ad exchanges can share user IDs andRead more…