If you’ve been thinking about monetizing your website but aren’t sure how to get started, you’re not alone. Every week, we speak with publishers who have great content but still have questions about how ad monetization works, whether their siteRead more…

Monetization of a website often begins with selecting the model for advertisement pricing. As a publisher, you most likely encountered CPC, CPM, and CPA, all having their merits, drawbacks, and optimal circumstances for use. But, which one best fits yourRead more…

When you’re reading an article about the best hiking boots and notice a banner ad for a top-rated waterproof backpack, you’re seeing contextual advertising in action.  Contextual advertising is nothing new—but in today’s privacy-first, cookie-less digital world, it’s making aRead more…

Affiliate marketing isn’t new—but it’s far from outdated. With more content creators, bloggers, and digital entrepreneurs diving into performance-based revenue models, affiliate marketing remains a reliable path to monetization. But one question continues to come up: what are the bestRead more…

The programmatic advertising landscape continues to evolve—fast. What started as an efficiency tool for media buying is now a key player in every major digital advertising strategy. And in 2025, the changes aren’t slowing down.  As brands demand more control,Read more…

You have probably heard the term DSP tossed around a lot if you’re a publisher or advertiser stepping into the world of programmatic advertising. It might sound like another jargon in the industry but understanding what a DSP is andRead more…

Ad viewability is a word that gets tossed around a lot in digital advertising. But for publishers, it is not just another metric, it is directly linked to revenue, advertiser trust, and user experience.  So, what is ad viewability, actually? AndRead more…

In the ever-evolving digital ad ecosystem, publishers are constantly looking for smarter ways to understand their audience and serve them better. One powerful but often underused tool in this space? Identity graphs.  If you’ve heard the term tossed around inRead more…

As a publisher, keeping a constant check on your key monetization metrics is not just helpful, it’s necessary and important too. Whether you’re running a blog, managing a niche content site, or scaling a media operation, understanding how your siteRead more…

In the world of programmatic advertising, not all traffic is the same and neither are all the websites. One term that you might be familiar with is “MFA sites” or “Made for Advertising” websites. These are websites that exist almostRead more…