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What is SPO

What is SPO (Supply Path Optimization) and Why Should Publishers Care? 

May 6, 2025By Rutvi Parekh

Publishers and advertisers alike are constantly searching for methods to boost performance, enhance transparency, and provide better outcomes in the quick-paced world of programmatic advertising. Supply Path Optimization, or SPO, is one word that has grown in importance in thisRead more…

May 6, 2025Rutvi Parekh
What is Floor Price Optimization

What is Floor Price Optimization? 

May 1, 2025By Rutvi Parekh

Maximizing your ad revenue from your ad inventory is always a priority when it comes to digital advertising. Publishers are constantly looking at ways to increase website revenue without ruining the user experience and that is where the idea ofRead more…

May 1, 2025Rutvi Parekh
DSP Programmatic Advertising

DSP Programmatic Advertising in 2025: Everything You Need to Know

Apr 24, 2025By Rutvi Parekh

The digital ad landscape is ever changing. In 2025, DSP programmatic advertising is one of the main players in the advertising ecosystem. Understanding how a demand side platform (DSP) fits into programmatic advertising can help you make more informed decisionsRead more…

Apr 24, 2025Rutvi Parekh
What is a good CPM

What Is a Good CPM? Understanding CPM for B2B

Apr 16, 2025By Rutvi Parekh

When you’re running digital ad campaigns, one of the first metrics that comes up is CPM. Whether it’s Google Ads, LinkedIn, or programmatic platforms, CPM is the baseline most advertisers start with. But what’s considered a good CPM—especially in B2B—canRead more…

Apr 16, 2025Rutvi Parekh
CPM Benchmarks

CPM Benchmarks by the Industry

Apr 16, 2025By Rutvi Parekh

CPM is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads, CPM gives you a brief idea of the amount you are spending for brand awareness andRead more…

Apr 16, 2025Rutvi Parekh
Calculate Impressions From CPM & Budget

How to Calculate Impressions from CPM and Budget

Apr 11, 2025By Rutvi Parekh

CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not alone.  Let’s break this down in a simple,Read more…

Apr 11, 2025Rutvi Parekh
Improve CPM

How to Improve CPM

Apr 11, 2025By Rutvi Parekh

Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a standard metric commonly used in programmatic advertising, butRead more…

Apr 11, 2025Rutvi Parekh
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