When you think about digital advertising, what’s the first image that comes to mind? Maybe it’s a flashy banner at the top of a website that grabs your attention before you even scroll. That’s a leaderboard ad—and it’s one ofRead more…
Most Common Banner Ad Sizes in 2025 (And Why They Still Matter)
Banner ads have been around since digital advertising started and they’re still a commonly used ad format today. Whether you’re running programmatic display campaigns, retargeting visitors, or just trying to monetize a website, banner advertising plays an important part in grabbingRead more…
What is SPO (Supply Path Optimization) and Why Should Publishers Care?
Publishers and advertisers alike are constantly searching for methods to boost performance, enhance transparency, and provide better outcomes in the quick-paced world of programmatic advertising. Supply Path Optimization, or SPO, is one word that has grown in importance in thisRead more…
What is Floor Price Optimization?
Maximizing your ad revenue from your ad inventory is always a priority when it comes to digital advertising. Publishers are constantly looking at ways to increase website revenue without ruining the user experience and that is where the idea ofRead more…
DSP Programmatic Advertising in 2025: Everything You Need to Know
The digital ad landscape is ever changing. In 2025, DSP programmatic advertising is one of the main players in the advertising ecosystem. Understanding how a demand side platform (DSP) fits into programmatic advertising can help you make more informed decisionsRead more…
What Is a Good CPM? Understanding CPM for B2B
When you’re running digital ad campaigns, one of the first metrics that comes up is CPM. Whether it’s Google Ads, LinkedIn, or programmatic platforms, CPM is the baseline most advertisers start with. But what’s considered a good CPM—especially in B2B—canRead more…
CPM Benchmarks by the Industry
CPM is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads, CPM gives you a brief idea of the amount you are spending for brand awareness andRead more…
How to Calculate Impressions from CPM and Budget
CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not alone. Let’s break this down in a simple,Read more…
How to Improve CPM
Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a standard metric commonly used in programmatic advertising, butRead more…