When you’re running digital ad campaigns, one of the first metrics that comes up is CPM. Whether it’s Google Ads, LinkedIn, or programmatic platforms, CPM is the baseline most advertisers start with. But what’s considered a good CPM—especially in B2B—canRead more…

CPM is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads, CPM gives you a brief idea of the amount you are spending for brand awareness andRead more…

CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not alone.  Let’s break this down in a simple,Read more…

Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a standard metric commonly used in programmatic advertising, butRead more…