CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not alone.  Let’s break this down in a simple,Read more…

Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a standard metric commonly used in programmatic advertising, butRead more…