Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend! Luckily, you can achieve this byRead more…
What is an Ad Server?
An ad server is ad tech that allows websites and mobile apps to display ads. Ad servers store and serve ads and manage the creative components of ad campaigns. The online advertising ecosystem can be complex, especially when it comesRead more…
Banned From Adsense? Here’s How To Monetize Your Website With Ads
Ever worry about receiving that dreaded email from Google saying there’s a ban on your AdSense account? AdSense can do it with little explanation, and publishers trying to appeal the ban often have little success.You may be confused and wonderingRead more…
What is Google Ad Manager 360?
You may already know something about Google Ad Manager (GAM). The free ad management platform helps publishers monetize and manage revenue for their websites and apps. GAM combines key features from Google’s DoubleClick for Publishers (DFP) and Google Ad ExchangeRead more…
How to Link Google Analytics to AdSense & Why You Should
If you’re a website owner or publisher, you’re probably always looking for ways to make money from your site. One way to do this is through ad exchanges, and one of the most popular ad exchanges is Google AdSense. AdSenseRead more…
Website Ads: 11 Different Types of Ads and How They Work
Online ads have come a long way from what they used to be. Before, there was no organization for ad placement because sellers would just put the product wherever consumers would likely see them. Nowadays, ad formats have step-by-step processesRead more…
How to Make Money From Website Ads, Digital Products, & More
Looking for creative ways to make money online? We’ve got you covered. In this article, we’ll look at the most popular ways to make money from your website. As a website owner, publisher, or content creator, there are several waysRead more…
RPM vs CPM: What’s the Difference?
There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally track RPM,Read more…
Ad Exchange Vs Ad Network: The Key Differences
The terminology and processes can get a little confusing when it comes to digital marketing and digital advertising. You have ad exchanges, ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and more. If that’s not enough, remember that a robustRead more…
Strategies for Selling Ad Space On Your Website
Selling ad space on a website may seem like it’s a challenge, but in reality, it can be much easier than you might think. You’re missing a big opportunity if you have a website or blog that gets a fairRead more…