Digital publishers have multiple options for monetizing their content. The fastest growing category of ad spending is video. The Interactive Advertising Bureau (IAB) reports that ads in video content rose 49% in 2021 and are expected to grow again by another 26%Read more…
What Are Third-Party Cookies?
For years, cookies have allowed marketers and advertisers to track visitors to websites and deliver a more personalized user experience. Ever wonder why they are called cookies? There are two competing theories. The Magic Cookies: The term cookie is attributed toRead more…
The Ultimate Guide to In-App Advertising: Tips, Exchanges, Payouts & More
Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people have smartphones than indoorRead more…
What is Ads.txt?
Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well. In response to this issue (ad fraud, domain spoofing, etc.), inRead more…
Top 9 Video Ad Networks for Publishers
It’s a great time to be in the business of video advertising. As digital advertisers increase spending on video ad campaigns, publishers have a unique opportunity to significantly increase revenue with little effort. Spending on video advertising continues to accelerateRead more…
How to Monetize Your Blog: Putting Ads on Blogger
Blogger is a free blog platform, owned by Google, that makes it simple to publish blog posts. There are more than 617,000 blogs on the platform and there’s money to be made. Marketing budgets continue to increase at most companiesRead more…
How Does Google AdSense Work: The Ultimate Guide
In the simplest terms, Google AdSense is how bloggers and other website owners make money with their websites. If you are a blogger, this article will help you understand in what manner AdSense works, and how it and other adRead more…
Major Ad Exchanges: 10 Types & How They Differ
An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-mille (CPM) pricing models byRead more…
What is Ad Arbitrage? Does It Work and What Are the Risks?
Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…
How Are Rich Media Ads Different From Other Formats?
Let’s be honest — ads can be boring. So it should come as no surprise that audiences have developed the ability to ignore ads as they explore a webpage. Between banner blindness and ad blockers, it gets more challenging toRead more…