Online ads have come a long way from what they used to be. Before, there was no organization for ad placement because sellers would just put the product wherever consumers would likely see them. Nowadays, ad formats have step-by-step processesRead more…
How to Make Money From Website Ads, Digital Products, & More
Looking for creative ways to make money online? We’ve got you covered. In this article, we’ll look at the most popular ways to make money from your website. As a website owner, publisher, or content creator, there are several waysRead more…
RPM vs CPM: What’s the Difference?
There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally track RPM,Read more…
Ad Exchange Vs Ad Network: The Key Differences
The terminology and processes can get a little confusing when it comes to digital marketing and digital advertising. You have ad exchanges, ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and more. If that’s not enough, remember that a robustRead more…
Strategies for Selling Ad Space On Your Website
Selling ad space on a website may seem like it’s a challenge, but in reality, it can be much easier than you might think. You’re missing a big opportunity if you have a website or blog that gets a fairRead more…
How to Put Ads On Your Website (And Why You Shouldn’t Wait!)
Analysts predict that advertisers will spend more than $602 billion in 2022 on digital ads. For publishers, there’s a lot of money to be made by offering ad space and ad placements. Whether you have a new website that’s gaining traction, anRead more…
What is Server-Side Ad Insertion?
Digital publishers have multiple options for monetizing their content. The fastest growing category of ad spending is video. The Interactive Advertising Bureau (IAB) reports that ads in video content rose 49% in 2021 and are expected to grow again by another 26%Read more…
What Are Third-Party Cookies?
For years, cookies have allowed marketers and advertisers to track visitors to websites and deliver a more personalized user experience. Ever wonder why they are called cookies? There are two competing theories. The Magic Cookies: The term cookie is attributed toRead more…
The Ultimate Guide to In-App Advertising: Tips, Exchanges, Payouts & More
Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people have smartphones than indoorRead more…
What is Ads.txt?
Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well. In response to this issue (ad fraud, domain spoofing, etc.), inRead more…