If you’re a publisher making money through programmatic advertising, you’ve probably felt it, the invisible drag on your earnings. Despite increasing traffic, RPMs stay flat. You optimise your content, improve site speed, and switch to lazy loading. But something’s stillRead more…

Introduction Advertising is all more about persuasion, but not all arguments used in ads are logically correct. Many brands use fallacies in their ads to persuade people to buy their products. These tactics make a weak argument seem strong, oftenRead more…