Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization, user experience,Read more…

Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone, which illustratesRead more…

In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…

Abstract: This case study examines the experience of a leading finance and travel-focused niche site owner and Newor Media publisher, in improving their website monetization and ad management. The study explores the publisher’s journey from using Ezoic to transitioning to NeworRead more…

There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding. Real-time bidding (RTB), which several website publishers chooseRead more…

In digital marketing, there are multiple ways to monetize a website. One popular method is display advertising, which involves placing image-based ads on your site for businesses and brands targeting your audience. Another option is affiliate marketing, where you promoteRead more…

In today’s digital age, the internet is overflowing with content. From informative blog posts and engaging videos to e-commerce websites and social media platforms, the web is a vast and ever-expanding repository of information. With the rapid advancements in technology,Read more…