Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681 billion in 2023. However, despite the increase inRead more…
How to Find the Best Ad Placement On Your Website
For publishers looking to make the most out of ad monetization, optimizing ad placement in their website is critical. If you can serve a target audience with ads, you’ll earn big. Ad placement refers to an ad unit orRead more…
Best Ad Exchanges and Platforms for Mobile App Monetization
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19% from 2020. The highest generating category was gamingRead more…
How Much Do Websites Make From Ads?
Website owners can generate significant advertising revenue by running ads on their websites. The earning potential will vary based on several factors, including the size of the site, industry, content, and number of ad units. The biggest factor in determiningRead more…
User Experience Optimization: Balancing UX & Ad Placements
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…
What are the Most Common Ad Sizes?
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…
The 10 Advertising Metrics Every Publisher Should Track
With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the resultRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
4 Types of Programmatic Advertising + How to Use Them
Programmatic advertising is one of the most popular (and preferred) ways of buying and selling ad space — for both publishers and advertisers alike. The technique uses technology to automate inventory purchasing in a way that cuts down the effortRead more…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…