Professional Ad Management
Key Takeaways To make money with video advertisements, having video files is not a requirement as the outstream technology allows marketers to put video ads directly into the text of the articles. There are three options for generating revenue withRead more…
Key Takeaways There is no one universal ID yet, and there is none that would come into the future. UID2, RampID and ID5 may be meaningful but have limited adoption by buyers as a result, implementing any of them doesRead more…
Key Takeaways PMP and curated deals can deliver 2x to 4x open-exchange CPM. The premium comes from offering vetted inventory to brand buyers at a negotiated floor rather than competing in the open auction. The open exchange is no longerRead more…
Key Takeaways AdPushup and Monumetric do not serve the same publisher. AdPushup screens on existing ad revenue (around $5,000 monthly), while Monumetric screens on pageviews (10,000 monthly to start). Monumetric runs four traffic-banded programs. Propel covers 10,000 to 80,000 pageviews,Read more…
Key Takeaways Search traffic decline is sharply uneven by publisher size. Small sites (1,000 to 10,000 daily pageviews) are down 60 percent, medium sites (10,000 to 100,000) are down 47 percent, and large sites (100,000-plus) are down 22 percent. ThisRead more…
Key Takeaways Valuation multiples for content sites now range widely by durability, not just size. Standard sites trade at 28x to 42x monthly net profit; authority sites with diversified monetisation and owned audiences reach 45x to 60x or more. BuyersRead more…
Key Takeaways Agent deals are not simply undergoing testing; they are in actual operation. PubMatic has managed to perform about 30 agentic ad operations, with 50 percent of them using negotiations from agent to agent. The essential process used inRead more…
Key Takeaways Discover traffic drops in 2026 are tied to two separate events, not one. The February 2026 Discover core update and a wave of ranking volatility beginning August 1 have overlapping but distinct effects. The impact is uneven, notRead more…
Key Takeaways Agentic AI acts on goals, not rules. It determines its own action sequence to reach a defined outcome, like maximum RPM, without human instruction at each step. Real-time floor price optimisation is the highest-impact application for publishers. AgenticRead more…
Key Takeaways AdSense RPMs of $2 to $6 are well below what managed networks deliver. Most publishers who switch to header bidding see an immediate improvement. Traffic minimums dropped significantly in late 2025. Raptive is now 25,000 pageviews; Mediavine’s JourneyRead more…