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User Experience Optimization: Balancing UX & Ad Placements

Feb 1, 2023By Jillian Sabina

Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…

Feb 1, 2023Jillian Sabina

What are the Most Common Ad Sizes?

Jan 27, 2023By Jillian Sabina

Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…

Jan 27, 2023Jillian Sabina

What is Bid Shading?

Jan 17, 2023By Jillian Sabina

Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…

Jan 17, 2023Jillian Sabina

Ad Tech: What is Advertising Technology and Why is it Important?

Jan 5, 2023By Jillian Sabina

Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…

Jan 5, 2023Jillian Sabina

Acceptable Ad Standards: Publishers’ Guide to Compliance

Dec 30, 2022By Jillian Sabina

With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…

Dec 30, 2022Jillian Sabina

How Much is My Website Worth?

Dec 23, 2022By Jillian Sabina

It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…

Dec 23, 2022Jillian Sabina

Header Bidding vs. Waterfall: What’s the Difference?

Dec 16, 2022By Jillian Sabina

With digital advertising, standards and ad tech evolve over time. While there can be significant differences between how programmatic auctions are run and how impressions are awarded to the highest bidder, most advances are favoring publishers these days. Programmatic advertisingRead more…

Dec 16, 2022Jillian Sabina

How to Recover Lost Revenue Due to Adblockers

Dec 8, 2022By Jillian Sabina

There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…

Dec 8, 2022Jillian Sabina

What is Real Time Bidding?

Dec 1, 2022By Jillian Sabina

Real-time bidding is the process of buying and selling online ads through real-time auctions. Programmatic buying matches advertisers with available publisher ad units using supply-side platforms (SSPs) or ad exchanges. Once a match is found that meets advertiser targets andRead more…

Dec 1, 2022Jillian Sabina

What Are Interstitial Ads, and How Can They Boost Ad Revenues?

Nov 21, 2022By Jillian Sabina

Interstitial ads are designed to grab the attention of a user on a web page or app as they move from one page to the next. These are full-screen ads, so they’re extremely hard to miss. As such, they tendRead more…

Nov 21, 2022Jillian Sabina
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