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How To Add Ads.txt File in WordPress

Mar 22, 2023By Jillian Sabina

More than two million websites use Ads.txt to increase ad revenue and protect their ad inventory for a specific domain name. The high statistics are attributable to the fact that it is easy to set up and offers many advantages. Read more…

Mar 22, 2023Jillian Sabina

What is a Double Click Penalty in Ads?

Mar 15, 2023By Jillian Sabina

Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization,Read more…

Mar 15, 2023Jillian Sabina

Adtech Trends to Leverage in 2023

Mar 9, 2023By Jillian Sabina

Did you know digital advertising has become increasingly complex with the emergence of new privacy regulations from Apple, Google, and GDPR? The adtech industry has also seen a dramatic shift in 2021 as the pandemic changed how people interact withRead more…

Mar 9, 2023Jillian Sabina

How to Increase Ad RPM

Mar 7, 2023By Jillian Sabina

RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense.  AdSense RPM tracks the income generated from each AdSense ad. It is essential to understand how profitable a website or blog mayRead more…

Mar 7, 2023Jillian Sabina

How To Conduct an Ad Page Test: An Efficient Guide to the Entire Process

Mar 1, 2023By Jillian Sabina

In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient.  As an ad testing company, we block ads during the testingRead more…

Mar 1, 2023Jillian Sabina

Are In-Banner Video Ads Worth It?

Feb 23, 2023By Jillian Sabina

Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681 billion in 2023.  However, despite the increase inRead more…

Feb 23, 2023Jillian Sabina

Best Ad Exchanges and Platforms for Mobile App Monetization

Feb 8, 2023By Jillian Sabina

It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19% from 2020. The highest generating category was gamingRead more…

Feb 8, 2023Jillian Sabina

User Experience Optimization: Balancing UX & Ad Placements

Feb 1, 2023By Jillian Sabina

Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…

Feb 1, 2023Jillian Sabina

What are the Most Common Ad Sizes?

Jan 27, 2023By Jillian Sabina

Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…

Jan 27, 2023Jillian Sabina

What is Bid Shading?

Jan 17, 2023By Jillian Sabina

Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…

Jan 17, 2023Jillian Sabina
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