Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…
What are the Most Common Ad Sizes?
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…
How Much is My Website Worth?
It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…
Header Bidding vs. Waterfall: What’s the Difference?
With digital advertising, standards and ad tech evolve over time. While there can be significant differences between how programmatic auctions are run and how impressions are awarded to the highest bidder, most advances are favoring publishers these days. Programmatic advertisingRead more…
How to Recover Lost Revenue Due to Adblockers
There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…
What is Real Time Bidding?
Real-time bidding is the process of buying and selling online ads through real-time auctions. Programmatic buying matches advertisers with available publisher ad units using supply-side platforms (SSPs) or ad exchanges. Once a match is found that meets advertiser targets andRead more…
What Are Interstitial Ads, and How Can They Boost Ad Revenues?
Interstitial ads are designed to grab the attention of a user on a web page or app as they move from one page to the next. These are full-screen ads, so they’re extremely hard to miss. As such, they tendRead more…