An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-milleRead more…

Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, will pay for the ability to place their ads onRead more…

In 2021, more than 38.3 million websites were running Google ads, which was nearly half of all websites online at the time. AdSense and other ads are a core part of the company’s financial strategy, accounting for nearly $20 billionRead more…

Ad networks connect advertisers or ad buyers with prospective publishing partners. Essentially, these networks hold inventory and auction it off to prospective buyers. For a business to be successful, digital advertising and marketing are two often critical factors. However, maintainingRead more…

Google AdSense is still one of the go-to platforms many bloggers turn to when they want to monetize their websites. Although bloggers favor the easy process, strict policies make scaling a challenge. When selling ad space with AdSense, various factorsRead more…

In the simplest terms, Google AdSense is how bloggers and other website owners make money with their websites. If you are a blogger, this article will help you understand in what manner AdSense works, and how it and other adRead more…

Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone,Read more…

Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…

Let’s be honest — ads can be boring. So it should come as no surprise that audiences have developed the ability to ignore ads as they explore a webpage. Between banner blindness and ad blockers, it gets more challenging toRead more…

Programmatic marketing has drastically changed the ad-buying landscape. Lucky for you, there’s never been an easier time to sell ad space and earn passively with ads. Traditional selling methods (such as manual and direct ad sales) come with challenges thatRead more…