In our journey to maximize website engagement and revenue, we’ve discovered the undeniable potential of strategically placing video ad units. When inserting a video ad unit on your website, it’s not just about finding a spot where it fits. YouRead more…
How To Use Sticky Ads To Maximize Website Revenue
Let’s say “hello” to sticky ads—the ads that literally stick to your website. We don’t normally associate the term “sticky” with anything good. It’s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right?Read more…
Comparing Programmatic Header Bidding Solutions: A Comprehensive Guide
Header bidding solutions are a game-changer in programmatic advertising. They allow publishers to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method maximizes ad revenue by increasing competition among advertisers. Choosing the correctRead more…
The Role of Machine Learning in Optimizing Programmatic Header Bidding
In the world of digital ads, header bidding has been a game-changer. It lets publishers sell ad spaces to many buyers at once, leading to better earnings. But there’s a catch. The process can get complex and might only sometimesRead more…
The Evolution of Programmatic Header Bidding: A Comprehensive Overview
As our world transforms digitally, advertising has evolved significantly with the advancement and innovations of more streamlined methods. Imagine when publishers and advertisers faced losses and craved more efficiency, transparency, and flexibility. Header bidding is a revolutionary approach that hasRead more…
The Future of Programmatic Advertising: Trends in Header Bidding Technology
Programmatic advertising has revolutionized the way online ads are bought and sold. Using machine learning, ad space is purchased to ensure that ads reach the right audience at the right time. A crucial aspect of programmatic advertising is header bidding. Read more…
Common Challenges in Programmatic Header Bidding and How to Overcome Them
Programmatic header bidding has revolutionized how publishers monetize their websites. At its simplest, it’s a technology that allows multiple advertisers to bid in real-time for ad space on a website, ensuring publishers get the best possible revenue from each adRead more…
What is Bidstream Data?
Advertisers and publishers have competing goals: Advertisers are trying to reach the right audiences with the lowest possible cost while maximizing conversions. Meanwhile, publishers want to maximize the amount of revenue they generate from ads to support their operations. However,Read more…
Mobile Ad Viewability: Everything You Need to Know
For mobile advertising, you only get paid when people see the ads you’re running on your site or app. So, ad placement and the viewability rate determine whether an ad gets counted as viewed. Just because an ad loads onRead more…
How to Increase Ad Fill Rate
Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry. In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for nicheRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
How Many Ads Should You Put On Your Website?
Generating revenue through ad placements on a website is a common strategy used by online advertising executives, bloggers, and publishers. However, there is no set rule for determining the correct number of ads to feature on a site. But fearRead more…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…
What Ad Placement Types Generate the Most Revenue?
Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…
How Much is My Website Worth?
It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…
Programmatic Guaranteed vs. PMP: What’s The Difference?
Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone,Read more…
Utilizing Embedded Video Ads
In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…
Ad Fraud: What You Need To Know
There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding. Real-time bidding (RTB), which several website publishers chooseRead more…
How Will Third-Party Cookie Deprecation Impact Ads?
If you work in advertising or have spent time online over the last decade, you have likely heard of cookies. Cookies are text files that contain small pieces of data. Third-party websites typically use cookies to track visitors, derive demographics,Read more…
How to Recover Lost Revenue Due to Adblockers
There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…
Leading SEO Indicators for High-Performing Ad Traffic
Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metricsRead more…