It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…
Programmatic Guaranteed vs. PMP: What’s The Difference?
Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone,Read more…
Utilizing Embedded Video Ads
In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…
Ad Fraud: What You Need To Know
There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding. Real-time bidding (RTB), which several website publishers chooseRead more…
How Will Third-Party Cookie Deprecation Impact Ads?
If you work in advertising or have spent time online over the last decade, you have likely heard of cookies. Cookies are text files that contain small pieces of data. Third-party websites typically use cookies to track visitors, derive demographics,Read more…
How to Recover Lost Revenue Due to Adblockers
There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…
Leading SEO Indicators for High-Performing Ad Traffic
Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metricsRead more…
What is a Double Click Penalty in Ads?
Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization,Read more…
Display Advertising vs. Affiliate Marketing
In digital marketing, there are multiple ways to monetize a website. One popular method is display advertising, which involves placing image-based ads on your site for businesses and brands targeting your audience. Another option is affiliate marketing, where you promoteRead more…
Adtech Trends to Leverage in 2023
Did you know digital advertising has become increasingly complex with the emergence of new privacy regulations from Apple, Google, and GDPR? The adtech industry has also seen a dramatic shift in 2021 as the pandemic changed how people interact withRead more…
Top Communities for Website Monetization
Staying informed and connected is crucial for professionals in the world of website monetization. Being part of online communities has become an invaluable resource for individuals looking to enhance their knowledge, share insights, and seek advice from like-minded experts. Read more…
Revolutionizing the Digital Landscape: The Impact of AI Tools on Web Content
In today’s digital age, the internet is overflowing with content. From informative blog posts and engaging videos to e-commerce websites and social media platforms, the web is a vast and ever-expanding repository of information. With the rapid advancements in technology,Read more…