Professional Ad Management
The programmatic advertising landscape continues to evolve—fast. What started as an efficiency tool for media buying is now a key player in every major digital advertising strategy. And in 2025, the changes aren’t slowing down. As brands demand more control,Read more…
You have probably heard the term DSP tossed around a lot if you’re a publisher or advertiser stepping into the world of programmatic advertising. It might sound like another jargon in the industry but understanding what a DSP is andRead more…
Ad viewability is a word that gets tossed around a lot in digital advertising. But for publishers, it is not just another metric, it is directly linked to revenue, advertiser trust, and user experience. So, what is ad viewability, actually? AndRead more…
In the ever-evolving digital ad ecosystem, publishers are constantly looking for smarter ways to understand their audience and serve them better. One powerful but often underused tool in this space? Identity graphs. If you’ve heard the term tossed around inRead more…
As a publisher, keeping a constant check on your key monetization metrics is not just helpful, it’s necessary and important too. Whether you’re running a blog, managing a niche content site, or scaling a media operation, understanding how your siteRead more…
In the world of programmatic advertising, not all traffic is the same and neither are all the websites. One term that you might be familiar with is “MFA sites” or “Made for Advertising” websites. These are websites that exist almostRead more…
When we think about digital advertising today, targeting and personalization are often spoken about and it makes sense because these two strategies have formed the way brands connect with audiences online but they’re not quite the same thing. Marketers andRead more…
If you’re a publisher making money through programmatic advertising, you’ve probably felt it, the invisible drag on your earnings. Despite increasing traffic, RPMs stay flat. You optimise your content, improve site speed, and switch to lazy loading. But something’s stillRead more…
When you think about digital advertising, what’s the first image that comes to mind? Maybe it’s a flashy banner at the top of a website that grabs your attention before you even scroll. That’s a leaderboard ad—and it’s one ofRead more…
Banner ads have been around since digital advertising started and they’re still a commonly used ad format today. Whether you’re running programmatic display campaigns, retargeting visitors, or just trying to monetize a website, banner advertising plays an important part in grabbingRead more…