Cookie syncing, or cookie matching, is a technique in adtech that allows different platforms to exchange user data and collaborate. For example, DSPs (demand-side platforms), SSPs (supply-side platforms), DMPs (data management platforms), and ad exchanges can share user IDs andRead more…

Certain ad types are intrusive, disrespectful, annoying, or just generally impact the online user experience negatively.  That’s why an international body of online media companies called the Coalition for Better Ads was developed to create global online advertising standards andRead more…

With the rise of the internet, more and more people are looking for information on how to make websites for money. Building websites has become a trending way for entrepreneurs to earn extra cash. Freelancers who specialize in building websitesRead more…

If you work in advertising or have spent time online over the last decade, you have likely heard of cookies. Cookies are text files that contain small pieces of data. Third-party websites typically use cookies to track visitors, derive demographics,Read more…

Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry.  In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for nicheRead more…

Selecting the right WordPress theme is crucial for a new website. Besides aesthetics, widgets, and site layout, ad layout and optimization are vital. Monetization is key, so a theme should offer designated spaces and ad layouts to maximize revenue.  Ad-friendlyRead more…

In digital marketing, there are multiple ways to monetize a website. One popular method is display advertising, which involves placing image-based ads on your site for businesses and brands targeting your audience.  Another option is affiliate marketing, where you promoteRead more…

Deciding when to add ads to your website is an essential choice that influences your digital enterprise. The placement and timing of display ads can make all the difference in optimizing ad revenue, while maintaining an enjoyable user experience forRead more…

In today’s competitive market, understanding the trends and statistics of advertising spend is crucial for businesses looking to optimize their marketing strategies. This article aims to provide insights into the average ad spend across various industries as well as projectionsRead more…

Auctions are a common way to sell goods or services in various markets, including programmatic advertising. In an auction, participants bid on the item sold, with the highest bidder being the winner. However, there are different types of auctions; twoRead more…