Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…
The Beginner’s Guide to Mobile App Monetization
App monetization allows businesses to generate ad revenue through new or existing mobile apps, creating a brand new revenue stream out of resources that were just waiting to be tapped into. Although it may feel intimidating, getting started with appRead more…
Reddit Ad Ops & More: Top Communities for Website Monetization
The world of advertising operations, ad tech, and programmatic advertising continue to evolve at a significant page. Paying attention to developing trends and taking part in Ad Ops industry discussions can be a great source of information. Not only canRead more…
What is Bidstream Data?
Advertisers and publishers have competing goals: Advertisers are trying to reach the right audiences with the lowest possible cost while maximizing conversions. Meanwhile, publishers want to maximize the amount of revenue they generate from ads to support their operations. However,Read more…
5 of the Most Successful Mobile Game Monetization Strategies for 2022
The mobile gaming industry is huge. Consumer spending in app stores now tops $170 billion annually and it’s growing at about 18% yearly. If you want to see just how much money is being spent on mobile games, compare spendingRead more…
VAST vs VPAID: What Are They & How Do They Work?
Video advertising is expected to reach $180 billion in ad spend in 2022 and is one of the fastest growing areas of marketing. Spending is forecasted to continue to grow at a compound annual growth rate (CAGR) of more thanRead more…
How Header Bidding Works
Programmatic advertising has opened up a whole new world of advertising revenue for publishers. Using ad tech, publishers can leverage programmatic to generate passive revenue from a web page and gain access to a huge pool of advertisers without havingRead more…
Get Paid Per Visitor: Using Website Traffic and PPC for Higher Ad Revenues
Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend! Luckily, you can achieve thisRead more…
What is an Ad Server?
An ad server is ad tech that allows websites and mobile apps to display ads. Ad servers store and serve ads and manage the creative components of ad campaigns. The online advertising ecosystem can be complex, especially when it comesRead more…
How to Monetize Your Blog: Putting Ads on Blogger
Blogger is a free blog platform, owned by Google, that makes it simple to publish blog posts. There are more than 617,000 blogs on the platform and there’s money to be made. Marketing budgets continue to increase at most companiesRead more…