RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense. AdSense RPM tracks the income generated from each AdSense ad. It is essential to understand how profitable a website or blog mayRead more…
How To Conduct an Ad Page Test: An Efficient Guide to the Entire Process
In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient. As an ad testing company, we block ads during the testingRead more…
How to Make Money With Display Ads
Running display ads is one of the easiest options for publishers to monetize their websites. While there are other methods, including selling ads directly and using affiliate marketing via Amazon, display advertising using an ad network is the simplest wayRead more…
Are In-Banner Video Ads Worth It?
Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681 billion in 2023. However, despite the increase inRead more…
How to Find the Best Ad Placement On Your Website
For publishers looking to make the most out of ad monetization, optimizing ad placement in their website is critical. If you can serve a target audience with ads, you’ll earn big. Ad placement refers to an ad unit orRead more…
How to Deal With Invalid Traffic on Google AdSense
Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, will pay for the ability to place their ads onRead more…
Best Ad Exchanges and Platforms for Mobile App Monetization
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19% from 2020. The highest generating category was gamingRead more…
How Much Do Websites Make From Ads?
Website owners can generate significant advertising revenue by running ads on their websites. The earning potential will vary based on several factors, including the size of the site, industry, content, and number of ad units. The biggest factor in determiningRead more…
User Experience Optimization: Balancing UX & Ad Placements
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…
What are the Most Common Ad Sizes?
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…