In our journey to maximize website engagement and revenue, we’ve discovered the undeniable potential of strategically placing video ad units. When inserting a video ad unit on your website, it’s not just about finding a spot where it fits. YouRead more…

Let’s say “hello” to sticky ads—the ads that literally stick to your website. We don’t normally associate the term “sticky” with anything good. It’s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right?Read more…

Header bidding solutions are a game-changer in programmatic advertising. They allow publishers to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method maximizes ad revenue by increasing competition among advertisers. Choosing the correctRead more…

In the world of digital ads, header bidding has been a game-changer. It lets publishers sell ad spaces to many buyers at once, leading to better earnings. But there’s a catch. The process can get complex and might only sometimesRead more…

As our world transforms digitally, advertising has evolved significantly with the advancement and innovations of more streamlined methods. Imagine when publishers and advertisers faced losses and craved more efficiency, transparency, and flexibility. Header bidding is a revolutionary approach that hasRead more…

Programmatic advertising has revolutionized the way online ads are bought and sold. Using machine learning, ad space is purchased to ensure that ads reach the right audience at the right time. A crucial aspect of programmatic advertising is header bidding.Read more…

Programmatic header bidding has revolutionized how publishers monetize their websites. At its simplest, it’s a technology that allows multiple advertisers to bid in real-time for ad space on a website, ensuring publishers get the best possible revenue from each adRead more…

Advertisers and publishers have competing goals: Advertisers are trying to reach the right audiences with the lowest possible cost while maximizing conversions. Meanwhile, publishers want to maximize the amount of revenue they generate from ads to support their operations. However,Read more…

For mobile advertising, you only get paid when people see the ads you’re running on your site or app. So, ad placement and the viewability rate determine whether an ad gets counted as viewed. Just because an ad loads onRead more…