Mobile connectivity has exploded over the past few years. There are now more than 294 million smartphone users in the US. Out of the world’s population, 78% use a smartphone. According to the World Health Organization, significantly more people haveRead more…

Experts predict revenue loss from ad fraud to surpass a whopping 44 billion dollars this year. This money isn’t a loss to advertisers only but takes from publishers’ pockets as well.  In response to this issue (ad fraud, domain spoofing,Read more…

An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-milleRead more…

Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, will pay for the ability to place their ads onRead more…

In 2021, more than 38.3 million websites were running Google ads, which was nearly half of all websites online at the time. AdSense and other ads are a core part of the company’s financial strategy, accounting for nearly $20 billionRead more…

Ad networks connect advertisers or ad buyers with prospective publishing partners. Essentially, these networks hold inventory and auction it off to prospective buyers. For a business to be successful, digital advertising and marketing are two often critical factors. However, maintainingRead more…

Google AdSense is still one of the go-to platforms many bloggers turn to when they want to monetize their websites. Although bloggers favor the easy process, strict policies make scaling a challenge. When selling ad space with AdSense, various factorsRead more…

In the simplest terms, Google AdSense is how bloggers and other website owners make money with their websites. If you are a blogger, this article will help you understand in what manner AdSense works, and how it and other adRead more…

Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone,Read more…

Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…