Data privacy and protection regulation has been a trending topic in the digital world for quite some time. Making the biggest wave in the topic pool has been the recent passing of the GDPR from the EU. And while manyRead more…

You’ve put in the effort to craft a quality website and get decent traffic, and like many, you hope to see the money start flowing in. What now? It’s time to attract direct advertisers to your site. Working with direct advertisersRead more…

Thinking about implementing ad refresh? You’re not alone.  Ad-blocking, tightening privacy regulations, and third-party cookie blocking are just a few of the newest obstacles publishers face while trying to earn with ads. So when a revenue-generating solution comes about, it’sRead more…

Header bidding has no doubt become the choice option for publishers looking to scale their ad earnings. Beyond putting more money in your wallet, the process provides complete transparency and more ad control–which is a big win for publishers! TheRead more…

If you’re not capitalizing off of mobile ads, then you’re losing quite a bit of ad revenue! With over 40.1% of all web browsing occurring on mobile devices, mobile ads are a lucrative sweet spot. However, with the limited screenRead more…

As web publishers, when money doesn’t find us as we expect it to, we are fortunate enough to have fairly straightforward solutions to fix the flow. The solution just doesn’t always come to us right away. If you’re experiencing monetizationRead more…

Thinking of turning off targeted ads? With the rise of privacy laws such as GDPR and COPPA, user privacy is at the forefront of digital conversation. While some publishers handle this with ease, others find it difficult to navigate throughRead more…

By 2021, the online advertising market is expected to rise to a whopping 389 billion dollar industry, and as a publisher, you have a direct line of access to it. Despite the competition, optimizing revenue without forgoing user experience isRead more…

Next to providing quality content, website speed is an important factor when it comes to keeping users around. How fast you can deliver content can make or break a user’s decision to stay on your webpage. In fact, 40% ofRead more…