Professional Ad Management
DSP vs Ad Network: What’s the Difference? A DSP is a programmatic platform for advertisers to buy advertisement impressions. DSPs sell buyers ad impressions from multiple publishers in real-time, using automatic bid orders and audience data to determine pricing. AnRead more…
What Is vCPM? Viewable Cost per Mille (vCPM) is a key component of how advertisers prices their ads. Advertisers are measured on the number of viewable impressions (not just served impressions), i.e., number of views that meet the “viewable” criteria.Read more…
Introduction: Why Transparency Matters in Programmatic Advertising The creation of Programmatic Advertising started out not having full Transparency of the process. Initially when it was created Publishers relied primarily on the Waterfall Auction Model. The Waterfall Auction Model operated byRead more…
What Is Ad Targeting? Ad targeting refers to the practice of sending digital advertisements to particular audiences using various types of data. This may include the audience’s location, interests, demographics, and behaviour, as well as what device or device type,Read more…
Introduction In 2025, the advertising budget is more analytical and developed with data insights than in any previous year. As brands continue to face pressure to account for every dollar spent, marketing executives will look for ways to generate measurableRead more…
Introduction Video ads are a growing source of income for content creators due to the rapid increases in revenue from the digital advertising marketplace. As viewers continue to gravitate toward short-form video and other high-impact content types, advertisers will respondRead more…
Introduction In recent years, Programmatic Advertising has changed very rapidly the way a Publisher buys, sells, and manages Ads. What started as a very closed environment controlled primarily by Advertisers is now an open Marketplace where Publishers have much moreRead more…
Introduction Nowadays, Digital advertising is a constantly evolving market, and thus, having a flexible approach is no longer a luxury, it’s now a necessity. Due to the multiplicity of devices used by consumers as well as through the vast selectionRead more…
Introduction In the past ten years, the programmatic advertising ecosystem has become one of the most advanced environments—and maybe one of the more convoluted—you will find in digital marketing. What began as a process to streamline ad buying has developedRead more…
Introduction Mobile ads are now the primary driver of digital ad revenue, and every year their dominance continues to expand. As more and more users move their browsing, shopping, and content consumption to using a smartphone, publishers are seeing aRead more…