Introduction Mobile ads are now the primary driver of digital ad revenue, and every year their dominance continues to expand. As more and more users move their browsing, shopping, and content consumption to using a smartphone, publishers are seeing aRead more…

Introduction In the rapidly changing landscape of digital marketing, video advertising is one of the fastest-growing and most potent types of ad format. With online video consumption booming on platforms such as YouTube, Facebook, and over-the-top (OTT) streaming services, brandsRead more…

Introduction Google AdSense continues to be one of the most utilized and accessible monetization networks for publishers across the globe. Whether you have a hyper-niche blog site about your niche, a local news site, or an online magazine, the moneyRead more…

Introduction Programmatic advertising has greatly advanced since the days of manual ad placements and waterfall setups in programmatic advertising. As the digital ecosystem has matured, so have the ways in which we can maximize our ad revenue and efficiencies. EnterRead more…