Key Takeaways The majority of comparison guides provide outdated information – They were created before the threshold was changed in October 2025 when Raptive went from 100k to 25k monthly views and when Ezoic decided to back out of smallRead more…

Key Takeaways Ezoic changed their limits from a 10k minimum to essentially no limit by raising their minimum from 10k to 250k monthly. This change locked 90% of existing publishers out, providing no time for a transition. Many premium adRead more…

Key Takeaways AI Overviews are structurally reducing click-through rates on informational queries – the traffic loss is not a ranking issue, it is a SERP design issue. Content that requires experience, opinion, and depth is far less likely to beRead more…

Key Takeaways AI in advertising helps publishers automate, optimise, and scale ad revenue AI is heavily used in programmatic advertising for bidding, targeting, and pricing Publishers use AI for yield optimisation, fraud detection, and audience segmentation AI-driven tools improve CPMs,Read more…

Key Takeaways Zero-party data is information users intentionally share (preferences, feedback, interests) First-party data is collected from user behaviour (clicks, sessions, engagement) The key difference lies in intent vs observation Both are privacy-first alternatives to third-party data Combining zero andRead more…

Key takeaways Header bidding replaced the traditional waterfall model by allowing multiple demand partners to bid simultaneously, increasing competition and revenue potential. The choice between client side vs server side header bidding directly impacts page speed, scalability, and monetisation performance.Read more…

Key Takeaways (Above the Fold) Ad refresh allows publishers to serve multiple ads in the same placement without reloading the page It increases the number of impressions served using ad refresh, boosting revenue potential Smart refresh strategies depend on viewability,Read more…

Key Takeaways: First Party Data Strategy for Publishers First party data is becoming the most valuable asset for publishers in a cookieless world Publishers who own audience data gain better monetisation, targeting, and control AI models and ad platforms increasinglyRead more…

Key Takeaways  Programmatic CPMs continue to rise, with overall CPM increasing 3.6% MoM and 38.6% YoY, signalling sustained demand despite volatility.   Display advertising is outperforming video in growth, while video CPMs show short-term instability despite long-term gains.   Invalid Traffic (IVT) is shifting fromRead more…

Key Takeaways Not all top ad networks are created equal, some simply monetise traffic, while others actively optimise revenue through advanced technology and demand competition. Relying only on Google AdSense can limit your earnings due to its single-demand-source model andRead more…