Introduction In the rapidly changing landscape of digital marketing, video advertising is one of the fastest growing and most potent types of ad format. With online video consumption booming on platforms such as YouTube, Facebook, and over-the-top (OTT) streaming services,Read more…

Introduction Google AdSense continues to be one of the most utilized and accessible monetization networks for publishers across the globe. Whether you have a hyper-niche blog site about your niche, a local news site, or an online magazine, the moneyRead more…

Introduction Programmatic advertising has greatly advanced since the days of manual ad placements and waterfall setups in programmatic advertising. As the digital ecosystem has matured, so have the ways in which we can maximize our ad revenue and efficiencies. EnterRead more…