It’s a great time to be in the business of video advertising. As digital advertisers increase spending on video ad campaigns, publishers have a unique opportunity to significantly increase revenue with little effort. Spending on video advertising continues to accelerateRead more…
How to Monetize Your Blog: Putting Ads on Blogger
Blogger is a free blog platform, owned by Google, that makes it simple to publish blog posts. There are more than 617,000 blogs on the platform and there’s money to be made. Marketing budgets continue to increase at most companiesRead more…
How Does Google AdSense Work: The Ultimate Guide
In the simplest terms, Google AdSense is how bloggers and other website owners make money with their websites. If you are a blogger, this article will help you understand in what manner AdSense works, and how it and other adRead more…
Major Ad Exchanges: 10 Types & How They Differ
An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-mille (CPM) pricing models byRead more…
What is Ad Arbitrage? Does It Work and What Are the Risks?
Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…
How Are Rich Media Ads Different From Other Formats?
Let’s be honest — ads can be boring. So it should come as no surprise that audiences have developed the ability to ignore ads as they explore a webpage. Between banner blindness and ad blockers, it gets more challenging toRead more…
Programmatic Advertising: A Complete Beginner’s Guide to Monetizing your Website
Programmatic marketing has drastically changed the ad-buying landscape. Lucky for you, there’s never been an easier time to sell ad space and earn passively with ads. Traditional selling methods (such as manual and direct ad sales) come with challenges thatRead more…
How To Monetize Your Squarespace Blog
Passive income is something that you hear more and more about every day. Having both money and time to spare is a desirable goal for anyone. Some look for extra cash flow, while others aim for reliable funds to replaceRead more…
How to Find the Best Ad Placement On Your Website
For publishers looking to make the most out of ad monetization, optimizing ad placement in their website is critical. If you can serve a target audience with ads, you’ll earn big. Ad placement refers to an ad unit orRead more…
4 Types of Programmatic Advertising + How to Use Them
Programmatic advertising is one of the most popular (and preferred) ways of buying and selling ad space — for both publishers and advertisers alike. The technique uses technology to automate inventory purchasing in a way that cuts down the effortRead more…