What is CPM? CPM (Cost Per Mille) is a standard metric used in advertising. It represents the cost of 1000 impressions on a website or any other digital platform. Advertisers use CPM to measure the cost-based effectiveness of any adRead more…
What is an RTB Programmatic? Definition and How It Works
We have seen advancements in technology time and time again. Similarly, advertising has evolved with technology, and Real-Time Bidding also known as RTB has come to be a game-changing thing today. Many of us are unaware of how RTB works.Read more…
What is PMP in Advertising?
If you’re a publisher with a magazine, news outlet, or blogging site, chances are you’ve heard the term PMP advertising being used. But what is it, and how does it affect your ad revenue? In this post, we’ll make senseRead more…
How to Increase Ad Revenue on Your Website?
The digital media has taken the world to another level. Today publishers like us have created millions of websites to help audiences with information, entertainment, gaming, etc. Website owners and publishers today have ad revenue as a source to increaseRead more…
Top 5 AI Content Generator Tools for Publishers
Today every publisher and content creator needs to produce high-quality engaging content regularly. Whether you’re running a blog, managing a news site, or any media platform, AI tools-based content creation can save time, enhance creativity, and ensure consistency. ButRead more…
Top 10 Examples of Fallacies in Advertising
Introduction Advertising is all more about persuasion, but not all arguments used in ads are logically correct. Many brands use fallacies in their ads to persuade people to buy their products. These tactics make a weak argument seem strong, oftenRead more…
How AI Video is Changing the Game for Advertisers and Publishers
In 2025, it is predicted that videos are going to account for over 82% of all consumer internet traffic. Among these, AI-generated videos are growing at an unprecedented rate. In fact, over 70% of marketers report that in recent times, videosRead more…
Video Ads: Enhancing Engagement and Revenue
Video ads are dynamic video clips that marketers use to promote products or services to a target audience. These ads often appear before, during, or after streaming content online and across various digital platforms like social media and websites. BusinessesRead more…
Boosting Ad Impressions Without Changing Ad Placements: The Benefits of Companion Ads
Digital marketing and online advertising to targeted customers. Shooting ads on cross feeds to optimize customer engagement. Websites with inbound ads to optimize click through rates. Advertisers are always on the lookout for innovative methods to boost the effectiveness ofRead more…
The Critical Role of Ad Quality and Fraud Detection in Digital Advertising
Ad quality in digital advertising refers to the standard or caliber of an online advertisement. It encompasses various factors, including visibility, relevance, creativity, and user experience. High-quality ads engage the audience effectively, making them more likely to lead to successfulRead more…