Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry. In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for nicheRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
How Many Ads Should You Put On Your Website?
Generating revenue through ad placements on a website is a common strategy used by online advertising executives, bloggers, and publishers. However, there is no set rule for determining the correct number of ads to feature on a site. But fearRead more…
7 Proven Ways to Monetize Your Website
While there are plenty of ways to monetize your website, we’ve put together a list of the seven most common monetization methods that are trending — and generating significant revenue for bloggers and publishers. 1. Build and Flip Websites BuildingRead more…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…
What Ad Placement Types Generate the Most Revenue?
Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…
How Much is My Website Worth?
It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…
What is a Double Click Penalty in Ads?
Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization, user experience,Read more…
Programmatic Guaranteed vs. PMP: What’s The Difference?
Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone, which illustratesRead more…
Utilizing Embedded Video Ads
In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…