While there are plenty of ways to monetize your website, we’ve put together a list of the seven most common monetization methods that are trending — and generating significant revenue for bloggers and publishers. 1. Build and Flip Websites BuildingRead more…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…
What Ad Placement Types Generate the Most Revenue?
Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…
How Much is My Website Worth?
It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…
What is a Double Click Penalty in Ads?
Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization, user experience,Read more…
Programmatic Guaranteed vs. PMP: What’s The Difference?
Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone, which illustratesRead more…
Utilizing Embedded Video Ads
In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…
Maximizing Revenue and Simplifying Ad Management: A Case Study from a Leading Travel and Financial Niche Site Owner
Abstract: This case study examines the experience of a leading finance and travel-focused niche site owner and Newor Media publisher, in improving their website monetization and ad management. The study explores the publisher’s journey from using Ezoic to transitioning to NeworRead more…
Ad Fraud: What You Need To Know
There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding. Real-time bidding (RTB), which several website publishers chooseRead more…
How Will Third-Party Cookie Deprecation Impact Ads?
If you work in advertising or have spent time online over the last decade, you have likely heard of cookies. Cookies are text files that contain small pieces of data. Third-party websites typically use cookies to track visitors, derive demographics,Read more…