Sticky ads are one of the ad placement tactics that generate the most revenue while improving overall page metrics. Sticky ad units will not compromise the original page content as the viewer can still read the text and view imagesRead more…

The question “What is a programmatic ad tech stack” has become increasingly important for marketing teams and businesses as the digital advertising landscape continues to evolve. In this complete guide, we will delve into the world of programmatic advertising andRead more…

Cookie syncing, or cookie matching, is a technique in adtech that allows different platforms to exchange user data and collaborate. For example, DSPs (demand-side platforms), SSPs (supply-side platforms), DMPs (data management platforms), and ad exchanges can share user IDs andRead more…

Certain ad types are intrusive, disrespectful, annoying, or just generally impact the online user experience negatively.  That’s why an international body of online media companies called the Coalition for Better Ads was developed to create global online advertising standards andRead more…

With the rise of the internet, more and more people are looking for information on how to make websites for money. Building websites has become a trending way for entrepreneurs to earn extra cash. Freelancers who specialize in building websitesRead more…

Selecting the right WordPress theme is crucial for a new website. Besides aesthetics, widgets, and site layout, ad layout and optimization are vital. Monetization is key, so a theme should offer designated spaces and ad layouts to maximize revenue.  Ad-friendlyRead more…

Deciding when to add ads to your website is an essential choice that influences your digital enterprise. The placement and timing of display ads can make all the difference in optimizing ad revenue, while maintaining an enjoyable user experience forRead more…

In today’s competitive market, understanding the trends and statistics of advertising spend is crucial for businesses looking to optimize their marketing strategies. This article aims to provide insights into the average ad spend across various industries as well as projectionsRead more…

Auctions are a common way to sell goods or services in various markets, including programmatic advertising. In an auction, participants bid on the item sold, with the highest bidder being the winner. However, there are different types of auctions; twoRead more…

In today’s digital age, content creation has become an essential component of any online business or website. With competition in the world of Search Engine Optimization (SEO) fiercer than ever before, it’s becoming increasingly important to get ideal content lengthRead more…