There are more than 218 billion app downloads every year and the average smartphone has more than 40 apps installed. App usage continues to grow and so does revenue from mobile apps. Apps are forecast to generate more than $469Read more…

Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metricsRead more…

You may already know something about Google Ad Manager (GAM). The free ad management platform helps publishers monetize and manage revenue for their websites and apps. GAM combines key features from Google’s DoubleClick for Publishers (DFP) and Google Ad ExchangeRead more…

Online ads have come a long way from what they used to be. Before, there was no organization for ad placement because sellers would just put the product wherever consumers would likely see them. Nowadays, ad formats have step-by-step processesRead more…

For mobile advertising, you only get paid when people see the ads you’re running on your site or app. So, ad placement and the viewability rate determine whether an ad gets counted as viewed. Just because an ad loads onRead more…

If you’re a website owner or publisher, you’re probably always looking for ways to make money from your site. One way to do this is through ad exchanges, and one of the most popular ad exchanges is Google AdSense.  AdSenseRead more…

Looking for creative ways to make money online? We’ve got you covered. In this article, we’ll look at the most popular ways to make money from your website. As a website owner, publisher, or content creator, there are several waysRead more…

While there are plenty of ways to monetize your website, we’ve put together a list of the seven most common monetization methods that are trending — and generating significant revenue for bloggers and publishers. 1. Build and Flip Websites BuildingRead more…

There are several ways in the digital marketing world to monitor ad revenue. Two of the most common monetization metrics are RPM and CPM. Both RPM and CPM are an important publisher and advertiser metrics to track. Publishers generally trackRead more…

Selling ad space on a website may seem like it’s a challenge, but in reality, it can be much easier than you might think. You’re missing a big opportunity if you have a website or blog that gets a fairRead more…