Selecting the right WordPress theme is crucial for a new website. Besides aesthetics, widgets, and site layout, ad layout and optimization are vital. Monetization is key, so a theme should offer designated spaces and ad layouts to maximize revenue. Ad-friendly features likeRead more…
When To Put Ads on Your Website: A Comprehensive Guide
Deciding when to add ads to your website is an essential choice that influences your digital enterprise. The placement and timing of display ads can make all the difference in optimizing ad revenue, while maintaining an enjoyable user experience forRead more…
How To Add Ads.txt File in WordPress
More than two million websites use Ads.txt to increase ad revenue and protect their ad inventory for a specific domain name. The high statistics are attributable to the fact that it is easy to set up and offers many advantages. Ads.txt canRead more…
The 10 Best Ezoic Alternatives For 2023
Like other ad networks, Ezoic allows website owners, and ad operators to manage multiple aspects related to advertising. With the goal to boost website monetization and yield the highest ad revenues possible. But Ezoic is far from the only networkRead more…
2023 Advertising Spend & Benchmarks
In today’s competitive market, understanding the trends and statistics of advertising spend is crucial for businesses looking to optimize their marketing strategies. This article aims to provide insights into the average ad spend across various industries as well as projectionsRead more…
First Price vs. Second Price Auction
Auctions are a common way to sell goods or services in various markets, including programmatic advertising. In an auction, participants bid on the item sold, with the highest bidder being the winner. However, there are different types of auctions; twoRead more…
How to Increase Ad RPM
RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense. AdSense RPM tracks the income generated from each AdSense ad. It is essential to understand how profitable a website or blog mayRead more…
Content Monetization: Does Content Length Matter for Ad Revenue?
In today’s digital age, content creation has become an essential component of any online business or website. With competition in the world of Search Engine Optimization (SEO) fiercer than ever before, it’s becoming increasingly important to get ideal content length and quality.Read more…
What is a Deal ID?
You may have heard a bit about this helpful feature in programmatic ad auctions and deals, but what is deal ID? Deal ID is a unique number, usually about 19 characters long, used in ad tech and programmatic advertising auctions, directRead more…
What Are The Best Ad Networks For Publishers?
Ad networks connect advertisers or ad buyers with prospective publishing partners. Essentially, these networks hold inventory and auction it off to prospective buyers. For a business to be successful, digital advertising and marketing are two often critical factors. However, maintainingRead more…