In today’s digital age, the internet is overflowing with content. From informative blog posts and engaging videos to e-commerce websites and social media platforms, the web is a vast and ever-expanding repository of information. With the rapid advancements in technology,Read more…
Are Banner Ads Effective?
Banner ads have been around since the early days of the internet, and they’ve shown amazing staying power—especially when considering how many people declared them dead more than a decade ago. Yet, banner advertising continues to be a mainstay ofRead more…
The Beginner’s Guide to Mobile App Monetization
App monetization allows businesses to generate ad revenue through new or existing mobile apps, creating a brand new revenue stream out of resources that were just waiting to be tapped into. Although it may feel intimidating, getting started with appRead more…
How to Deal With Invalid Traffic on Google AdSense
Google AdSense enables publishers to make money from digital content. It places personalized advertisements on your website based on your visitors and what you publish. Advertisers, through agencies and networks, pay for the ability to place their ads on your siteRead more…
Ad Placement Examples: Sites That Nailed It With Their Ads
As a content publisher, you’ve likely realized that there are many ways to monetize your website or social media page. From affiliate marketing to publishing advertisements, many options are available to generate revenue from your content. Additionally, if you wantRead more…
Ad Auctions: Understanding The Different Types & How They Work
A programmatic ad auction is where ad inventory is bought and sold automatically through an ad tech platform. There are different types of programmatic ad auctions, including real-time bidding (RTB), private marketplaces (PMPs), and programmatic guaranteed (PG). RTB auctions allowRead more…
Maximizing Revenue and User Experience: The Benefits of Header Bidding
Have you ever wondered how to revolutionize your digital advertising strategy, enhance revenue, and boost user experience? The key is to leverage the potential of header bidding—a revolutionary approach to digital advertising. Header bidding is a sophisticated advertising method thatRead more…
What Are Sticky Ads?
Sticky ads are one of the ad placement tactics that generate the most revenue while improving overall page metrics. Sticky ad units will not compromise the original page content as the viewer can still read the text and view images and videosRead more…
What Is a Programmatic Ad Tech Stack? A Complete Guide
The question “What is a programmatic ad tech stack” has become increasingly important for marketing teams and businesses as the digital advertising landscape continues to evolve. In this complete guide, we will delve into the world of programmatic advertising andRead more…
What is Cookie Syncing?
Cookie syncing, or cookie matching, is a technique in adtech that allows different platforms to exchange user data and collaborate. For example, DSPs (demand-side platforms), SSPs (supply-side platforms), DMPs (data management platforms), and ad exchanges can share user IDs andRead more…