If a term includes the word penalty, there’s no way it could be anything but bad news. And that’s what Google Algorithm penalties are: bad news. If your website doesn’t meet Google’s standards, they can flag your website and demoteRead more…

Whether you’ve just been initiated into the world of website monetization, or you’ve been doing it for years, one thing remains true: ads sell. And when they sell well, it can give you a nice payout. The need for webRead more…

Let’s say “hello” to sticky ads—the ads that literally stick to your website. We don’t normally associate the term “sticky” with anything good. It’s usually the result of something gooey left behind by a recklessly used maple syrup bottle, right?Read more…

By 2022 experts expect revenue loss to ad fraud to hit a whopping 44 billion dollars. This money isn’t just taken out of the hands of advertisers but from publishers’ pockets as well. One solution to better protect yourself isRead more…

There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding.  Real-time bidding (RTB), which several website publishers chooseRead more…

If you haven’t checked the health of your website lately, you could be in big trouble. Google’s Core Web Vitals have become the standard for determining the quality of user experience on your site. But before packing up and exitingRead more…

Every time a visitor loads your webpage, there’s a digital competition happening behind the scenes. Advertisers from all over the Internet are participating in digital auctions to win ad space on your website. That’s right—advertisers want visitors on your websiteRead more…

A low-earning month?  Bad ad performance or global affecting factors?   Seasonal trends are an unavoidable ripple in earnings every publisher must face. Advertisers adjust and plan their budgets with respect to consumer behavior. As the middleman between the two, it’sRead more…

Google’s AdSense is no doubt a leading name in the advertising industry. But if we’re completely honest, it’s most likely because it’s the easiest place to start. That’s not to say we don’t appreciate the helping hand, but it’s justRead more…

In a world full of influencers, be an affiliate. Okay, influencers and affiliates are fairly similar, but doesn’t affiliate sound more professional? Sounds like money in the bank, too. Affiliate offers, or affiliate marketing, is among the most common waysRead more…