Programmatic header bidding has revolutionized how publishers monetize their websites. At its simplest, it’s a technology that allows multiple advertisers to bid in real-time for ad space on a website, ensuring publishers get the best possible revenue from each adRead more…
What is Bidstream Data?
Advertisers and publishers have competing goals: Advertisers are trying to reach the right audiences with the lowest possible cost while maximizing conversions. Meanwhile, publishers want to maximize the amount of revenue they generate from ads to support their operations. However,Read more…
Mobile Ad Viewability: Everything You Need to Know
For mobile advertising, you only get paid when people see the ads you’re running on your site or app. So, ad placement and the viewability rate determine whether an ad gets counted as viewed. Just because an ad loads onRead more…
How to Increase Ad Fill Rate
Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry. In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for nicheRead more…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an impression to prevent advertisers from overpaying. Bid shadingRead more…
How Many Ads Should You Put On Your Website?
Generating revenue through ad placements on a website is a common strategy used by online advertising executives, bloggers, and publishers. However, there is no set rule for determining the correct number of ads to feature on a site. But fearRead more…
7 Proven Ways to Monetize Your Website
While there are plenty of ways to monetize your website, we’ve put together a list of the seven most common monetization methods that are trending — and generating significant revenue for bloggers and publishers. 1. Build and Flip Websites BuildingRead more…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due to lost ads while adhering to privacy concerns.Read more…
What Ad Placement Types Generate the Most Revenue?
Your monetization efforts must always balance ad placement vs. user experience. At the same time, you also want to optimize your ad monetization. Website layouts can dramatically influence how many ads are seen. If you’re selling ads on a costRead more…
How Much is My Website Worth?
It’s a question almost every site owner asks at some point: how much is my website worth? You may be thinking about selling your site or just curious about the value of your online business. The valuation is a combinationRead more…