An ad exchange is a marketplace for online advertising transactions between publishers and advertisers. They provide a platform for real-time bidding (RTB) on ad space. These exchanges help publishers maximize the revenue they earn from their premium inventory through cost-per-mille (CPM) pricing models byRead more…

Arbitrage strategy is the monetization of buying something and selling it for more than you paid. Arbitrage as a business model is commonly used on Wall Street, the real estate market, and more ━ but it can be risky business.Read more…

Let’s be honest — ads can be boring. So it should come as no surprise that audiences have developed the ability to ignore ads as they explore a webpage. Between banner blindness and ad blockers, it gets more challenging toRead more…

Programmatic marketing has drastically changed the ad-buying landscape. Lucky for you, there’s never been an easier time to sell ad space and earn passively with ads. Traditional selling methods (such as manual and direct ad sales) come with challenges thatRead more…

Passive income is something that you hear more and more about every day. Having both money and time to spare is a desirable goal for anyone. Some look for extra cash flow, while others aim for reliable funds to replaceRead more…

For publishers looking to make the most out of ad monetization, optimizing ad placement in their website is critical. If you can serve a target audience with ads, you’ll earn big.   Ad placement refers to an ad unit orRead more…

Programmatic advertising is one of the most popular (and preferred) ways of buying and selling ad space — for both publishers and advertisers alike. The technique uses technology to automate inventory purchasing in a way that cuts down the effortRead more…

With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the resultRead more…

Ad revenue is one of the most lucrative monetization methods for website owners. Although some publishers take it upon themselves to sell their ad space, most opt for working with an advertising network. These networks serve as the middleman, connectingRead more…