Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking – clicking an ad twice, either consecutively or with a few seconds between each click. The clicks can significantly impact ad monetization, user experience,Read more…
Programmatic Guaranteed vs. PMP: What’s The Difference?
Programmatic advertising strategies utilize automated technology for media buying. This revolutionized process of buying advertising space employs algorithms and data insights to target the right audience. Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone, which illustratesRead more…
Utilizing Embedded Video Ads
In today’s social climate, content marketing is driven by video advertising. Visual tools are better at keeping your audience engaged, they’re more captivating and can help you deliver content more effectively. A business can get most of its sales becauseRead more…
Maximizing Revenue and Simplifying Ad Management: A Case Study from a Leading Travel and Financial Niche Site Owner
Abstract: This case study examines the experience of a leading finance and travel-focused niche site owner and Newor Media publisher, in improving their website monetization and ad management. The study explores the publisher’s journey from using Ezoic to transitioning to NeworRead more…
Ad Fraud: What You Need To Know
There’s fraud for everything these days, digital advertisements included. Though ad fraud has technically been around since the existence of online advertising, momentum is picking up with the introduction of real-time bidding. Real-time bidding (RTB), which several website publishers chooseRead more…
How Will Third-Party Cookie Deprecation Impact Ads?
If you work in advertising or have spent time online over the last decade, you have likely heard of cookies. Cookies are text files that contain small pieces of data. Third-party websites typically use cookies to track visitors, derive demographics,Read more…
Display Advertising vs. Affiliate Marketing
In digital marketing, there are multiple ways to monetize a website. One popular method is display advertising, which involves placing image-based ads on your site for businesses and brands targeting your audience. Another option is affiliate marketing, where you promoteRead more…
Top Communities for Website Monetization
Staying informed and connected is crucial for professionals in the world of website monetization. Being part of online communities has become an invaluable resource for individuals looking to enhance their knowledge, share insights, and seek advice from like-minded experts. OnlineRead more…
Revolutionizing the Digital Landscape: The Impact of AI Tools on Web Content
In today’s digital age, the internet is overflowing with content. From informative blog posts and engaging videos to e-commerce websites and social media platforms, the web is a vast and ever-expanding repository of information. With the rapid advancements in technology,Read more…
Are Banner Ads Effective?
Banner ads have been around since the early days of the internet, and they’ve shown amazing staying power—especially when considering how many people declared them dead more than a decade ago. Yet, banner advertising continues to be a mainstay ofRead more…