Professional Ad Management
In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient. As an ad testing company, we block ads during the testingRead more…
Running display ads is one of the easiest options for publishers to monetize their websites. While there are other methods, including selling ads directly and using affiliate marketing via Amazon, display advertising using an ad network is the simplest wayRead more…
Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681 billion in 2023. However, despite the increase in adRead more…
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19% from 2020. The highest generating category was gaming apps, whichRead more…
Website owners can generate significant advertising revenue by running ads on their websites. The earning potential will vary based on several factors, including the size of the site, industry, content, and number of ad units. The biggest factor in determiningRead more…
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue. For example, when ESPN redesigned its home pageRead more…
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…
When an advertiser wants to place an ad on a publisher’s website, the ad insertion order governs the agreement. It details the deployment of an ad campaign and includes dates, pricing, and any ad specifications. Having an ad insertion orderRead more…
With digital advertising, standards and ad tech evolve over time. While there can be significant differences between how programmatic auctions are run and how impressions are awarded to the highest bidder, most advances are favoring publishers these days. Programmatic advertisingRead more…