Like other ad networks, Ezoic allows website owners, and ad operators to manage multiple aspects related to advertising. With the goal to boost website monetization and yield the highest ad revenues possible. But Ezoic is far from the only networkRead more…
2023 Advertising Spend & Benchmarks
In today’s competitive market, understanding the trends and statistics of advertising spend is crucial for businesses looking to optimize their marketing strategies. This article aims to provide insights into the average ad spend across various industries as well as projectionsRead more…
First Price vs. Second Price Auction
Auctions are a common way to sell goods or services in various markets, including programmatic advertising. In an auction, participants bid on the item sold, with the highest bidder being the winner. However, there are different types of auctions; twoRead more…
How to Increase Ad RPM
RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense. AdSense RPM tracks the income generated from each AdSense ad. It is essential to understand how profitable a website or blog mayRead more…
Content Monetization: Does Content Length Matter for Ad Revenue?
In today’s digital age, content creation has become an essential component of any online business or website. With competition in the world of Search Engine Optimization (SEO) fiercer than ever before, it’s becoming increasingly important to get ideal content length and quality.Read more…
What is a Deal ID?
You may have heard a bit about this helpful feature in programmatic ad auctions and deals, but what is deal ID? Deal ID is a unique number, usually about 19 characters long, used in ad tech and programmatic advertising auctions, directRead more…
What Are The Best Ad Networks For Publishers?
Ad networks connect advertisers or ad buyers with prospective publishing partners. Essentially, these networks hold inventory and auction it off to prospective buyers. For a business to be successful, digital advertising and marketing are two often critical factors. However, maintainingRead more…
AdSense Ads Not Showing: Common Reasons Why & What to Do About It
In 2021, more than 38.3 million websites were running Google ads, which was nearly half of all websites online at the time. AdSense and other ads are a core part of the company’s financial strategy, accounting for nearly $20 billion and 13% of the company’sRead more…
8 Key Strategies For Increasing AdSense Earnings
Google AdSense is still one of the go-to platforms many bloggers turn to when they want to monetize their websites. Although bloggers favor the easy process, strict policies make scaling a challenge. When selling ad space with AdSense, various factorsRead more…
Top 10 Highest-Paying AdSense Niches
Google AdSense is how bloggers and web admins can make money from their website traffic, whether they’re beginners or more experienced. To find the best AdSense niches, you should research the top-paying keywords to ensure you’ll profit from the platform.Read more…