Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across millions of locations, ad units need to beRead more…
The 10 Advertising Metrics Every Publisher Should Track
With how quickly trends and technology change our digital landscape, digital marketing campaigns can be relatively challenging. Therefore, a marketing strategy needs to be adaptable to succeed. For example, if advertisers only relied on marketing metrics that evaluated the resultRead more…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target audiences and facilitates the buying and selling ofRead more…
What is an Ad Insertion Order?
When an advertiser wants to place an ad on a publisher’s website, the ad insertion order governs the agreement. It details the deployment of an ad campaign and includes dates, pricing, and any ad specifications. Having an ad insertion orderRead more…
Header Bidding vs. Waterfall: What’s the Difference?
With digital advertising, standards and ad tech evolve over time. While there can be significant differences between how programmatic auctions are run and how impressions are awarded to the highest bidder, most advances are favoring publishers these days. Programmatic advertisingRead more…
What is Real Time Bidding?
Real-time bidding is the process of buying and selling online ads through real-time auctions. Programmatic buying matches advertisers with available publisher ad units using supply-side platforms (SSPs) or ad exchanges. Once a match is found that meets advertiser targets andRead more…
How to Recover Lost Revenue Due to Adblockers
There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…
What Are Interstitial Ads, and How Can They Boost Ad Revenues?
Interstitial ads are designed to grab the attention of a user on a web page or app as they move from one page to the next. These are full-screen ads, so they’re extremely hard to miss. As such, they tendRead more…
Reddit Ad Ops & More: Top Communities for Website Monetization
The world of advertising operations, ad tech, and programmatic advertising continue to evolve at a significant page. Paying attention to developing trends and taking part in Ad Ops industry discussions can be a great source of information. Not only canRead more…
5 of the Most Successful Mobile Game Monetization Strategies for 2022
The mobile gaming industry is huge. Consumer spending in app stores now tops $170 billion annually and it’s growing at about 18% yearly. If you want to see just how much money is being spent on mobile games, compare spendingRead more…