Real-time bidding is the process of buying and selling online ads through real-time auctions. Programmatic buying matches advertisers with available publisher ad units using supply-side platforms (SSPs) or ad exchanges. Once a match is found that meets advertiser targets andRead more…
How to Recover Lost Revenue Due to Adblockers
There’s some debate about how many people actively use adblockers to prevent online ads from being shown. You’ll find statistics saying anywhere from 20% to 40% of online users have installed ad blockers. For example, a study of more thanRead more…
What Are Interstitial Ads, and How Can They Boost Ad Revenues?
Interstitial ads are designed to grab the attention of a user on a web page or app as they move from one page to the next. These are full-screen ads, so they’re extremely hard to miss. As such, they tendRead more…
When Does Google AdSense Pay? A Publisher’s Guide to AdSense Payments
If you own a website and get regular traffic, you could be earning money right now. One of the easiest ways to start generating revenue is by using Google AdSense. Whether you’re a website owner or blogger, Google AdSense adsRead more…
Reddit Ad Ops & More: Top Communities for Website Monetization
The world of advertising operations, ad tech, and programmatic advertising continue to evolve at a significant page. Paying attention to developing trends and taking part in Ad Ops industry discussions can be a great source of information. Not only canRead more…
VAST vs VPAID: What Are They & How Do They Work?
Video advertising is expected to reach $180 billion in ad spend in 2022 and is one of the fastest growing areas of marketing. Spending is forecasted to continue to grow at a compound annual growth rate (CAGR) of more than 12% throughRead more…
Leading SEO Indicators for High-Performing Ad Traffic
Search Engine Optimization (SEO) has metrics that can significantly impact your business. You should track these metrics to get the most from your web marketing efforts, increase your ranking factor on search engines, and improve the user experience. These metrics areRead more…
How Header Bidding Works
Programmatic advertising has opened up a whole new world of advertising revenue for publishers. Using ad tech, publishers can leverage programmatic to generate passive revenue from a web page and gain access to a huge pool of advertisers without havingRead more…
5 of the Most Successful Mobile Game Monetization Strategies for 2022
The mobile gaming industry is huge. Consumer spending in app stores now tops $170 billion annually and it’s growing at about 18% yearly. If you want to see just how much money is being spent on mobile games, compare spending on appsRead more…
Get Paid Per Visitor: Using Website Traffic and PPC for Higher Ad Revenues
Are you aware that by 2024, search ad spending will likely reach $191 billion? As a website owner, it’s essential to think about ways to monetize your site and benefit from that enormous ad spend! Luckily, you can achieve this byRead more…