Header bidding has no doubt become the choice option for publishers looking to scale their ad earnings. Beyond putting more money in your wallet, the process provides complete transparency and more ad control–which is a big win for publishers! TheRead more…

If you’re not capitalizing off of mobile ads, then you’re losing quite a bit of ad revenue! With over 40.1% of all web browsing occurring on mobile devices, mobile ads are a lucrative sweet spot. However, with the limited screenRead more…

As web publishers, when money doesn’t find us as we expect it to, we are fortunate enough to have fairly straightforward solutions to fix the flow. The solution just doesn’t always come to us right away. If you’re experiencing monetizationRead more…

Thinking of turning off targeted ads? With the rise of privacy laws such as GDPR and COPPA, user privacy is at the forefront of digital conversation. While some publishers handle this with ease, others find it difficult to navigate throughRead more…

By 2021, the online advertising market is expected to rise to a whopping 389 billion dollar industry, and as a publisher, you have a direct line of access to it. Despite the competition, optimizing revenue without forgoing user experience isRead more…

Next to providing quality content, website speed is an important factor when it comes to keeping users around. How fast you can deliver content can make or break a user’s decision to stay on your webpage. In fact, 40% ofRead more…